Email Marketing

You’re Invited! Best Practices in Event Marketing for Home Builders

Most builders, developers, and communities we work with consider on-site events an important part of their marketing strategy. Whether you are planning a grand Grand Opening or a simpler Open House, events offer a way to get new prospects to your property and nurture existing leads further down the funnel. Here are 9 tips you can use to integrate digital into your event marketing.

August 30, 2018

Why Remodelers Need to Connect With Family Caregivers Recap

If you’re a remodeler looking to provide aging-in-place services, it’s important to understand that the family care giver plays a significant role in a senior purchasing decision. In fact, they are often the end decision maker and may be paying for the remodeling themselves. So, who are these purchasing influencers and how can you connect with them online?

August 30, 2018

Is it Universal Design or an Upgrade? Perhaps It’s Both

Is it universal design or an upgrade? How can you best highlight the universal design elements in your products to show the benefits that allow home buyers to stay home longer, without repeatedly reminding them that they are aging?

July 26, 2018

5 Best Practice Strategies for E-mails Targeting Home Buyers

As a property developer or home builder looking to connect with potential buyers, creating “select” e-mails should be an important part of your marketing strategy. Join us as we examine what sets these e-mails apart from other and discover best practices for crafting e-mails that rise above the fray.

July 12, 2018

The Power of Emotional Engagement in Messaging for Boomers and Seniors

Messaging is one of the trickiest aspects of boomer and senior marketing. To create effective messaging, marketers need a solid understand of the aging mind and a deeper sensitivity to how a boomer or senior will process what you put on the page. Lead with the Right, Follow with the Left In our book Dot […]

December 17, 2015

4 Lead Quality Secrets for the Senior Market

If you are looking to increase your lead quality, you must take a serious look at your lead generation data. Don’t cut corners when it comes to these four habits of successful senior marketers. 1. Know what you are looking for in a lead The first step to understanding lead quality is to backtrack through your […]

November 18, 2015

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