Email Marketing

The Power of Emotional Engagement in Messaging for Boomers and Seniors

Messaging is one of the trickiest aspects of boomer and senior marketing. To create effective messaging, marketers need a solid understand of the aging mind and a deeper sensitivity to how a boomer or senior will process what you put on the page. Lead with the Right, Follow with the Left In our book Dot […]

December 17, 2015

4 Lead Quality Secrets for the Senior Market

If you are looking to increase your lead quality, you must take a serious look at your lead generation data. Don’t cut corners when it comes to these four habits of successful senior marketers. 1. Know what you are looking for in a lead The first step to understanding lead quality is to backtrack through your […]

November 18, 2015

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