Email Marketing

3 Wins in Leveraging Data to Map the Senior Consumer Journey

As we talk with clients who are planning to complete a website redesign, utilize an email marketing automation campaign, or integrate marketing and sales for seniors, we often ask them to take a step back and review the senior customer journey before jumping into their project. This way, they can make sure that their plan […]

October 22, 2015

3 Ways Marketers Need to Rethink Storytelling

As marketers, we like to talk about our influence as storytellers, but, truth be told, effective storytelling on behalf of brands is rare. I’d like to share with you three thoughts to consider that would make us all better storytellers. 1. It’s not about you. I once heard a funny comedian, Michael Jr, talk about […]

September 15, 2014

Beyond Engagement: Cultivating Peak Experiences for Your Consumers and You

At a recent company meeting, David challenged the Immersion Active team to think about why we do what we do. Is our strong work ethic entirely driven by client expectations, looming deadlines, KPIs and a paycheck at the end of the day? Or is there something more? If you’ve had the chance to talk with […]

August 25, 2014

Jumping into Bed with Boomers Too Soon: Secrets of Meaningful Marketing Automation

Marketing automation can be a wonderful thing–but it can also erode trust from your prospects if you’re not careful. A common marketing automation approach is to send a follow-up email to a prospect after they have downloaded a white paper, e-book, or other piece of helpful content you have provided on your web site. Nothing […]

July 14, 2014

What’s Missing In Your Customer Lifecycle Journey?

As online marketers, we can often become shortsighted; blind to the full customer journey. We get fixated on that dynamite lead generation strategy or the progressive ecommerce experience. Don’t get me wrong – those are necessary pieces to helping an online user convert – but what about the touch points afterward? I’ve heard many different […]

May 29, 2014

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