Boomers and Technology

Leveraging GeoTargeting to Capture the Right Audience

Geotargeting plays a key role for home builders and developers who are trying to successfully target 50+ home buyers who may live states or even countries away from the active adult or retirement communities.

June 19, 2017

24 Stats Marketers Need to Know about Baby Boomers in 2017

There is no shortage of statistics when it comes to Baby Boomers. What you do with them, however, is the important thing. If you’re marketing to Boomers, it’s important to know as many current statistics as possible so that you can have a better grasp and understanding of your audience. If you’re treating the market […]

June 19, 2017

What’s the Value of Predicting the Future?

We can use data to determine what is more likely to happen – and that knowledge can (and should) inform how decisions are made. Welcome to the world of predictive analytics.

January 26, 2017

How to Market Alternative Health Solutions Online

As boomers age, they’re increasingly searching for innovative healthcare solutions outside the realm of traditional pharmaceutical cures. And, they’re increasingly searching for those solutions online. So, what are the key steps to marketing pain management and alternative health solutions online?

August 10, 2016

Essential Strategies for a Website Redesign for Seniors

Too often a website redesign is undertaken by concentrating on eye-catching graphics or clever taglines, rather than completing a thorough discovery process to define the goals of the company and making sure they align with the desires of users. Let’s take a look at eight strategies to help build the foundation of an effective website redesign.

August 10, 2016

Building a Facebook Audience That Matters

A Facebook page is so much more than just a page. The term “social network” connotes what you’ve probably already found: Facebook is a great place to build relationships with the people that matter to your company. So, how can you find those people?

June 15, 2016

Why Seniors Hate Your Website

Let’s take a look at a few common reasons that seniors might hate your website. Along the way, we’ll also cover how to correct them, so that you can optimize your website for seniors.

May 24, 2016

How to Make Video Marketing Affordable

As Baby Boomer and senior marketers, we’ve found that video is an incredibly powerful medium for communicating a brand’s story, particularly to get an older audience genuinely engaged.

April 26, 2016

5 Steps to Retarget Seniors Online

Retargeting is a means to get brands’ products back in front of viewers and stay at the forefront of their minds. In doing so, it provides an effective way to increase conversion rates. That’s why retargeting seniors is so important. With that in mind, here are five steps to retarget seniors.

April 11, 2016

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