Boomers and Social Media

Webinar Summary: Engaging Prospective Home Buyers via Social Media Marketing

During the June webinar “Engaging Home Buyers through Social Media Marketing,” Immersion Active Senior Digital Media Strategist Lisa McElwain and Digital Media Strategist Carla VanHorn explained the power of social media marketing and how home builders and property developers can utilize it to meet prospective home buyers’ needs for information and communication.

August 2, 2018

24 Stats Marketers Need to Know about Baby Boomers in 2017

There is no shortage of statistics when it comes to Baby Boomers. What you do with them, however, is the important thing. If you’re marketing to Boomers, it’s important to know as many current statistics as possible so that you can have a better grasp and understanding of your audience. If you’re treating the market […]

June 19, 2017

Turning a Web Visit Into an In-Person Visit

If your brand is targeting older adults online and your ultimate goal is to get foot traffic to your “brick and mortar” location, it can sometimes be challenging to turn those website visitors into in-person visits. Here are three ways you can start.

July 20, 2016

Building a Facebook Audience That Matters

A Facebook page is so much more than just a page. The term “social network” connotes what you’ve probably already found: Facebook is a great place to build relationships with the people that matter to your company. So, how can you find those people?

June 15, 2016

The Best Ways to Reach Baby Boomers with Video

We know baby boomers are online, and we know they’re viewing video at an ever-increasing rate. Let’s review a few of the ways you can effectively reach baby boomers with video so that you can take advantage of the incredible opportunities the medium provides.

May 10, 2016

Does YouTube Advertising Work for Seniors?

YouTube is great, but is it as effective at reaching an older demographic as it obviously is at engaging younger ones? Let’s take a look at whether or not YouTube advertising works for seniors.

April 11, 2016

How We Beat Facebook Advertising Benchmarks

If you’re interested in directing your marketing efforts toward Facebook advertising, be encouraged: with the right tactics, you can achieve great success. Here are the four methods we use to beat Facebook advertising benchmarks.

March 29, 2016

5 Tips for Talking to Boomers and Seniors on Facebook

As a brand that communicates to boomers, you run a great risk of alienating your potential customers if you don’t know how to use social media in a way that aligns with their cultural sensitivities. In this post, we’ll explore a few tips that can help you, or anyone on your staff, communicate on social […]

February 25, 2016

7 Tips to Avoid a Facebook Screw Up

All of the activity on Facebook means that the channel has great marketing potential, but it means that the costs of screwing up a Facebook marketing campaign are higher, too. Here are 7 tips to help you avoid a Facebook screw up.

February 25, 2016

Feel free to Contact Us if you have any questions