There is no shortage of statistics when it comes to Baby Boomers. What you do with them, however, is the important thing. If you’re marketing to Boomers, it’s important to know as many current statistics as possible so that you can have a better grasp and understanding of your audience. If you’re treating the market […]
If your brand is targeting older adults online and your ultimate goal is to get foot traffic to your “brick and mortar” location, it can sometimes be challenging to turn those website visitors into in-person visits. Here are three ways you can start.
Facebook’s guidelines are frequently updated, which means that marketers need to stay on their toes. Here are a few things to keep in mind to make sure you stay on the right side of the lines and create great content.
A Facebook page is so much more than just a page. The term “social network” connotes what you’ve probably already found: Facebook is a great place to build relationships with the people that matter to your company. So, how can you find those people?
We know baby boomers are online, and we know they’re viewing video at an ever-increasing rate. Let’s review a few of the ways you can effectively reach baby boomers with video so that you can take advantage of the incredible opportunities the medium provides.
YouTube is great, but is it as effective at reaching an older demographic as it obviously is at engaging younger ones? Let’s take a look at whether or not YouTube advertising works for seniors.
If you’re interested in directing your marketing efforts toward Facebook advertising, be encouraged: with the right tactics, you can achieve great success. Here are the four methods we use to beat Facebook advertising benchmarks.
As a brand that communicates to boomers, you run a great risk of alienating your potential customers if you don’t know how to use social media in a way that aligns with their cultural sensitivities. In this post, we’ll explore a few tips that can help you, or anyone on your staff, communicate on social […]
All of the activity on Facebook means that the channel has great marketing potential, but it means that the costs of screwing up a Facebook marketing campaign are higher, too. Here are 7 tips to help you avoid a Facebook screw up.
This post will not be what you hoped it would be, but it will be helpful. When it comes to marketing to female boomers online, I think it’s high time that marketers give up on finding that elusive unicorn of web properties…you know, the one where older women with disposable income congregate in large numbers […]
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