Boomers and Seniors Online

Is it Universal Design or an Upgrade? Perhaps It’s Both

Is it universal design or an upgrade? How can you best highlight the universal design elements in your products to show the benefits that allow home buyers to stay home longer, without repeatedly reminding them that they are aging?

July 26, 2018

Brands Can’t Afford to Ignore Mature Consumers

This week we continue with part two of our three part interview with Joe Ford, Immersion Active’s President, led by Kathi Scharf, Immersion Active’s marketing lead. In this interview, Joe discusses the importance of the mature market to brands’ growth and what makes Immersion Active’s approach different. Kathi: You’ve said in the past that brands […]

December 13, 2017

Immersion Active Leads “Digital First” Innovation with Brands

Over the next few months, we’d like to help you get to know the Immersion Active team at a deeper level. What better way to do that than to start with an interview with Joe Ford, Immersion Active’s (relatively) new president. The following article is the first in a three-part interview with Joe, led by […]

September 5, 2017

Leveraging GeoTargeting to Capture the Right Audience

Geotargeting plays a key role for home builders and developers who are trying to successfully target 50+ home buyers who may live states or even countries away from the active adult or retirement communities.

June 19, 2017

24 Stats Marketers Need to Know about Baby Boomers in 2017

There is no shortage of statistics when it comes to Baby Boomers. What you do with them, however, is the important thing. If you’re marketing to Boomers, it’s important to know as many current statistics as possible so that you can have a better grasp and understanding of your audience. If you’re treating the market […]

June 19, 2017

5 Secrets to Selling to Boomers and Seniors

Most Boomers and seniors have the means to buy what they’d like, especially if they feel as though the marketing for certain products is geared towards them. In fact, 70 percent of the disposable income in the U.S. is controlled by Boomers. As Boomers become increasingly social media-savvy, they’ll be able to put their money […]

June 19, 2017

How to Market Alternative Health Solutions Online

As boomers age, they’re increasingly searching for innovative healthcare solutions outside the realm of traditional pharmaceutical cures. And, they’re increasingly searching for those solutions online. So, what are the key steps to marketing pain management and alternative health solutions online?

August 10, 2016

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