Boomers and Mobile

Leveraging GeoTargeting to Capture the Right Audience

Geotargeting plays a key role for home builders and developers who are trying to successfully target 50+ home buyers who may live states or even countries away from the active adult or retirement communities.

June 19, 2017

Building a Facebook Audience That Matters

A Facebook page is so much more than just a page. The term “social network” connotes what you’ve probably already found: Facebook is a great place to build relationships with the people that matter to your company. So, how can you find those people?

June 15, 2016

Why Seniors Hate Your Website

Let’s take a look at a few common reasons that seniors might hate your website. Along the way, we’ll also cover how to correct them, so that you can optimize your website for seniors.

May 24, 2016

The Best Ways to Reach Baby Boomers with Video

We know baby boomers are online, and we know they’re viewing video at an ever-increasing rate. Let’s review a few of the ways you can effectively reach baby boomers with video so that you can take advantage of the incredible opportunities the medium provides.

May 10, 2016

How to Make Video Marketing Affordable

As Baby Boomer and senior marketers, we’ve found that video is an incredibly powerful medium for communicating a brand’s story, particularly to get an older audience genuinely engaged.

April 26, 2016

Baby Boomer Marketing Starter Kit

If you need to make the case that targeting older adults is worthy of a separate consideration, use these resources to give you the ammo you need.

March 29, 2016

How We Beat Facebook Advertising Benchmarks

If you’re interested in directing your marketing efforts toward Facebook advertising, be encouraged: with the right tactics, you can achieve great success. Here are the four methods we use to beat Facebook advertising benchmarks.

March 29, 2016

5 Tips for Talking to Boomers and Seniors on Facebook

As a brand that communicates to boomers, you run a great risk of alienating your potential customers if you don’t know how to use social media in a way that aligns with their cultural sensitivities. In this post, we’ll explore a few tips that can help you, or anyone on your staff, communicate on social […]

February 25, 2016

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