Boomer Marketing

Brands Can’t Afford to Ignore Mature Consumers

This week we continue with part two of our three part interview with Joe Ford, Immersion Active’s President, led by Kathi Scharf, Immersion Active’s marketing lead. In this interview, Joe discusses the importance of the mature market to brands’ growth and what makes Immersion Active’s approach different. Kathi: You’ve said in the past that brands […]

December 13, 2017

Immersion Active Leads “Digital First” Innovation with Brands

Over the next few months, we’d like to help you get to know the Immersion Active team at a deeper level. What better way to do that than to start with an interview with Joe Ford, Immersion Active’s (relatively) new president. The following article is the first in a three-part interview with Joe, led by […]

September 5, 2017

Leveraging GeoTargeting to Capture the Right Audience

Geotargeting plays a key role for home builders and developers who are trying to successfully target 50+ home buyers who may live states or even countries away from the active adult or retirement communities.

June 19, 2017

24 Stats Marketers Need to Know about Baby Boomers in 2017

There is no shortage of statistics when it comes to Baby Boomers. What you do with them, however, is the important thing. If you’re marketing to Boomers, it’s important to know as many current statistics as possible so that you can have a better grasp and understanding of your audience. If you’re treating the market […]

June 19, 2017

How to Market Alternative Health Solutions Online

As boomers age, they’re increasingly searching for innovative healthcare solutions outside the realm of traditional pharmaceutical cures. And, they’re increasingly searching for those solutions online. So, what are the key steps to marketing pain management and alternative health solutions online?

August 10, 2016

Turning a Web Visit Into an In-Person Visit

If your brand is targeting older adults online and your ultimate goal is to get foot traffic to your “brick and mortar” location, it can sometimes be challenging to turn those website visitors into in-person visits. Here are three ways you can start.

July 20, 2016

The Secret Behind the Best Digital Marketing Strategies

What if we told you that there was an approach to digital marketing that could dramatically improve your results? What if there was a method that could synthesize the vast quantities of data from across your different digital platforms to reach the right customers with the right messages?

July 13, 2016

Feel free to Contact Us if you have any questions

Top