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5 Trends to Watch for Marketing to Seniors & Boomers in 2017

Marketers shouldn’t shy away from the things that they know work well for their company. Keeping that in mind, it’s still good to look forward while having a firm grasp on today since marketing for Boomers and seniors continues to change – and so does the online behavior of older audiences.

March 29, 2017

What’s the Value of Predicting the Future?

We can use data to determine what is more likely to happen – and that knowledge can (and should) inform how decisions are made. Welcome to the world of predictive analytics.

January 26, 2017

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