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Unilever Sees the Boomers are Still Booming

Before launching their Dove Pro-Age campaign, Unilever conducted extensive research on the baby boomer generation, which is part of a much larger study on marketing to distinct consumer segments, like boomers and Hispanics. Read the Advertising Age article. One of the primary reasons they launched the study internally was to convince their own marketing executives […]

May 29, 2007

Are Marketers Missing the Boat on Mature Singles?

A new study by the Packaged Facts division of MarketResearch.com states that more of a focus needs to be placed on mature (aged 40-plus) singles over the 18- to 24-year-old group. In fact, half of all US households are headed by unmarried adults and 43 percent of singles are 45 or older. Generally, these consumers […]

May 23, 2007

Is the Internet Like a Blender to Boomers?

In a recent iMedia Connection article titled “Give boomers what they want,” Michael Leis compares baby boomers’ view of computers and the Internet to household appliances. As boomers grew up, he says, appliances became more technologically advanced, but few grew beyond original functionality. Since computers have progressed far beyond word processing, he concludes that boomers […]

May 21, 2007

NCOA Aging Conference (Part 2): My “Senior” Moments with Walter

In my recent attendance of the “What”s Next: Boomer Business Summit” in Chicago I decided to spend a couple of days at the NCOA/ASA Aging Conference that followed. As this conference is geared more to educating senior care givers, I found myself observing the business of aging from a different perspective. One of things that […]

March 20, 2007

What’s Next: Boomer Summit and NCOA Aging Conference

I attended the Boomer Summit and Aging Conference in Chicago this week. While much of the information was the same as that presented at every other 50+ marketing event, I was generally impressed with the quality and quantity of speakers. Some of the highlights from the Boomer Business Summit include: Brain fitness market is heating […]

March 10, 2007

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