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Menopause Is No Longer a Four-Letter Word

An estimated 37 million women in the United States are menopausal, making this inevitable experience no longer a taboo topic. This is due in large part to the mass amounts of boomer women facing menopause and the variety of (sometimes controversial) treatment options available. Read the full article. It is rare that any two women […]

May 31, 2007

Boomers Are Talking, and Their Friends Are Listening

A new study of 502 U.S. baby boomers, titled “B2F Connections,” found that boomers serve as important information sources for fellow boomers when making purchasing decisions. Read complete article. The study, conducted by Weber Shandwick, said that most boomer to friend conversations and word-of-mouth recommendations are very personal in nature and rich with personal opinion. […]

May 31, 2007

Keeping that Mind Sharp: Video Games vs. Everyday Activities

While there’s a ton of hype around electronic games, like Nintendo’s Brain Age, for boomers and seniors to keep their minds sharp, some scientists say that engaging in a range of social, mental and physical activities can do the trick. Staying socially active, engaging in frequent intellectual activities, and exercising will all contribute to better […]

May 31, 2007

Boomers Live Past with Top Down

The Beacon Journal reports convertibles have a certain sex-appeal and danger that is especially appealing to baby boomers, who have the time and money to spend buying new or restoring old ones. While only 1 to 2 percent of US auto sales are convertibles, those numbers may grow as more boomers enter retirement.

May 30, 2007

Is Visa Hearing an ‘Echo’ too Soon?

Visa just commissioned a study on echo boomers (those born between 1979 to 1989) and baby boomers to compare spending habits, as told by MediaPost. The only true similarity between the groups is that both are concerned about saving for retirement. They concluded that echo boomers are being more frugal in their younger years than […]

May 29, 2007

Unilever Sees the Boomers are Still Booming

Before launching their Dove Pro-Age campaign, Unilever conducted extensive research on the baby boomer generation, which is part of a much larger study on marketing to distinct consumer segments, like boomers and Hispanics. Read the Advertising Age article. One of the primary reasons they launched the study internally was to convince their own marketing executives […]

May 29, 2007

Are Marketers Missing the Boat on Mature Singles?

A new study by the Packaged Facts division of MarketResearch.com states that more of a focus needs to be placed on mature (aged 40-plus) singles over the 18- to 24-year-old group. In fact, half of all US households are headed by unmarried adults and 43 percent of singles are 45 or older. Generally, these consumers […]

May 23, 2007

Is the Internet Like a Blender to Boomers?

In a recent iMedia Connection article titled “Give boomers what they want,” Michael Leis compares baby boomers’ view of computers and the Internet to household appliances. As boomers grew up, he says, appliances became more technologically advanced, but few grew beyond original functionality. Since computers have progressed far beyond word processing, he concludes that boomers […]

May 21, 2007

NCOA Aging Conference (Part 2): My “Senior” Moments with Walter

In my recent attendance of the “What”s Next: Boomer Business Summit” in Chicago I decided to spend a couple of days at the NCOA/ASA Aging Conference that followed. As this conference is geared more to educating senior care givers, I found myself observing the business of aging from a different perspective. One of things that […]

March 20, 2007

What’s Next: Boomer Summit and NCOA Aging Conference

I attended the Boomer Summit and Aging Conference in Chicago this week. While much of the information was the same as that presented at every other 50+ marketing event, I was generally impressed with the quality and quantity of speakers. Some of the highlights from the Boomer Business Summit include: Brain fitness market is heating […]

March 10, 2007

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