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2009 Generations Online Report

The Pew Internet & American Life Project has released the 2009 version of its Generations Online report. As we suggest in our book Dot Boom, older generations are generally following suit with younger adults.

March 27, 2009

Learning From Others’ Mistakes – Is That So Wrong?

We recently released a new issue of our newsletter, Mature Interaction, aptly titled “5 Social Media Lessons to Learn from Eons.” In it, we did just that – outlined what marketers can learn about older consumers’ use of social media from Eons change of its age limit from 50 to 13, and the subsequent user […]

May 8, 2008

Analyzing the Hype Around Hopper

He’s not hitting the road on a Harley, channeling a sociopathic criminal, or threatening Keanu and Sandra with a bomb on a bus. Rather, Dennis Hopper’s encouraging baby boomers to see an Ameriprise financial adviser. Since it spun off from American Express, Ameriprise has targeted affluent baby boomers, whom they feel are headed into retirement […]

October 3, 2007

Experience Matters for Presidential Candidates, So Where’s the User Experience?

In the last presidential election, one out four voters were members of AARP. And the Iowa caucus rapidly approaching, voters over the age of 50 are proving to be just as important this time around. According to this Reuter’s article, Iowa’s elderly population is the state’s largest voting constituency and could make or break some […]

September 25, 2007

Baby Boomers Eating Up Cosmetic Dentistry

In a column published in Dental Economics, Dr. Craig Cooper analyzes the affect of baby boomer consumers on implant dentistry. He attributes the growth of the implant dentistry industry to baby boomers discretionary spending: “Folks who prefer driving BMWs to Fords want the best when it comes to dental care … and many are willing […]

June 29, 2007

Seniors Optimistic About the Futures in Their Homes

A study conducted by the Internet Home Alliance Research Council found that homeowners over the age of 65 worry less than younger homeowners about living independently, feeling secure in their home, using the bathroom independently, seeing a doctor on short notice and staying connected to family. Read full article. Overall, they found that seniors are […]

May 31, 2007

Menopause Is No Longer a Four-Letter Word

An estimated 37 million women in the United States are menopausal, making this inevitable experience no longer a taboo topic. This is due in large part to the mass amounts of boomer women facing menopause and the variety of (sometimes controversial) treatment options available. Read the full article. It is rare that any two women […]

May 31, 2007

Boomers Are Talking, and Their Friends Are Listening

A new study of 502 U.S. baby boomers, titled “B2F Connections,” found that boomers serve as important information sources for fellow boomers when making purchasing decisions. Read complete article. The study, conducted by Weber Shandwick, said that most boomer to friend conversations and word-of-mouth recommendations are very personal in nature and rich with personal opinion. […]

May 31, 2007

Keeping that Mind Sharp: Video Games vs. Everyday Activities

While there’s a ton of hype around electronic games, like Nintendo’s Brain Age, for boomers and seniors to keep their minds sharp, some scientists say that engaging in a range of social, mental and physical activities can do the trick. Staying socially active, engaging in frequent intellectual activities, and exercising will all contribute to better […]

May 31, 2007

Boomers Live Past with Top Down

The Beacon Journal reports convertibles have a certain sex-appeal and danger that is especially appealing to baby boomers, who have the time and money to spend buying new or restoring old ones. While only 1 to 2 percent of US auto sales are convertibles, those numbers may grow as more boomers enter retirement.

May 30, 2007

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