Aging In Place Comes of Age for Baby Boomers

As members of the baby boom generation reach retirement age, the U.S. is seeing a dramatic shift of economic and social ideas. There is a near universal desire by today’s seniors and baby boomers nearing retirement, to age-in-place; that is, to stay in one’s own home and community safely.

February 25, 2013

Let’s Get Reacquainted, Mr. Boomer

Our team collaborated with AdAge last month to discuss methods for understanding the male baby boomer (Dudes to Dads: U.S. Men’s Attitudes Toward Life, Family, Work, available for $249.00 from Ad Age Insights). And, although we approach mature markets from a behavioral perspective – monitoring the seasons of human life – we had to face […]

July 30, 2012

Responsive Handling, Not Just for Cars Anymore.

As a driver of a Jeep Wrangler, I have driven on and off pavement, over dirt hills and ditches, through deep mud, water and snow. I have even driven over a bridge made of two logs to cross a creek with the guiding direction of Trail Guides. I have learned to adjust my driving skills […]

December 12, 2011

Be Afraid. Be Very Afraid.

(Also known as: Social Media Comes to Project Management) When I was a kid, the best part of Halloween was sitting on the living room floor with my older brother and 2 younger sisters, our treasure pile of candy from the evening’s haul spread out in front of each of us, bargaining and trading for […]

October 31, 2011

What Steve Jobs taught me about “old” people and product development

With the formal resignation of Steve Jobs, quite a few stories are coming out of the woodwork about Apple’s iconic CEO. One of my favorite stories takes place early in Steve’s rise to stardom when he attended the birthday of a 9-year old celebrity. Steve’s gift to the young man was, what else, a Macintosh […]

September 12, 2011

What Google+ Means for 50+

Google+ has been invitation-only so far, but growth has been astounding. It has reached 20 million users in 24 days compared to 1,035 days for Twitter and 1,152 for Facebook. It offers new features such as Circles and Hangouts, which seem to be more intuitive for many managing different areas of life.  [Source:] For […]

August 4, 2011

Bigger Than Me: Social Cause Marketing and Boomers

Summer isn’t complete without our family’s annual pilgrimage to Hershey Park.  This year while watching the kids enjoying the timeless Scrambler, it’s perhaps time for a lighter reflection on brands that are “doing well by doing good.” How a visit to an amusement park triggers these kind of ponderous thoughts I’ll never know, but let’s […]

June 20, 2011

The Lost Art of Boredom

I’m so bored! We have all said that a lot as children, right before our parents shooed us outside to play or threatened us with housework to alleviate our condition. When was the last time you were bored? I can say quite confidently that I have not been bored in years. Is this a good […]

May 16, 2011

Have we reached a new tipping point?

The biggest new trend is that certain key Internet activities (including some of the most important ones from a marketing perspective) are becoming more uniformly popular across all age groups.

March 28, 2011

A note from David on the tragedy in Japan and our own “tsunami”

It’s 2 am and I can’t sleep. Upon leaving work yesterday, Immersion Active’s social media guru, Ross Hollebon, suggested that I might want to address the inconvenient truth about the name of our weekly ebrief, Silver Tsunami, in light of the tragedy still unfolding in Japan. But that’s not what has me awake.  I’m up […]

March 15, 2011

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