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Leveraging GeoTargeting to Capture the Right Audience

Geotargeting plays a key role for home builders and developers who are trying to successfully target 50+ home buyers who may live states or even countries away from the active adult or retirement communities.

June 19, 2017

24 Stats Marketers Need to Know about Baby Boomers in 2017

There is no shortage of statistics when it comes to Baby Boomers. What you do with them, however, is the important thing. If you’re marketing to Boomers, it’s important to know as many current statistics as possible so that you can have a better grasp and understanding of your audience. If you’re treating the market […]

June 19, 2017

5 Secrets to Selling to Boomers and Seniors

Most Boomers and seniors have the means to buy what they’d like, especially if they feel as though the marketing for certain products is geared towards them. In fact, 70 percent of the disposable income in the U.S. is controlled by Boomers. As Boomers become increasingly social media-savvy, they’ll be able to put their money […]

June 19, 2017

Kathi Scharf Interviewed on The Entrepreneur’s Network Radio Podcast

Our own Kathi Scharf was interviewed on The Entrepreneur’s Network Radio Podcast. The discussion, facilitated by host Richard Anthony, ranged from reflection on common baby boomer myths to the future of entrepreneurship in the older consumer space. Listen to the full interview above, and learn more about The Entrepreneur’s Network Radio Podcast here.

May 12, 2017

Biggest Mistake in Social Media Strategies for Baby Boomers Revealed

As far as you know, you’ve done everything right in setting up your company’s social media strategy for Baby Boomers. You have a plan to reach them, you’ve set up your posts, you have the links … everything should be ready to go. So, you unleash your social media strategy for Baby Boomers on the […]

May 12, 2017

How Best to Respond to Boomer Comments on Social Media

We’ve discussed the myth of Boomers not using social media. Since Boomers are becoming more active on Facebook, Twitter, etc., it’s important to know they’re also using the opportunity to reach out to companies like yours. That means you need to know how to respond to Baby Boomers comments on social media. Sometimes their comments […]

May 12, 2017

Why Isn’t Business Preparing More for the Future of Aging?

AARP estimates that Americans over 50 now spend $7.1 trillion annually and, as their numbers grow, that figure will more than double, to $15 trillion by 2020. So why aren’t American businesses preparing better for the future of aging?

May 10, 2017

Does Your Website Reflect Your Luxury Community?

Everyone needs a home, but how can we predict what will attract buyers? What features or amenities should we highlight when trying to connect with buyers looking for a luxury home? It’s common sense that buyers (regardless of age or economic class) are looking for basics such as a quality home that won’t leak in […]

May 3, 2017

Busting 23 Myths About Baby Boomers

There are so many myths about Baby Boomers today that it makes sense to believe at least a couple of them. If they’re repeated over and over by different people, they must be true, right? Not even remotely true. When it comes to marketing to Baby Boomers, it’s important to know fact from fiction. You […]

April 24, 2017

The Business Lesson from the United Airlines Fiasco

By now, you’ve probably heard about Dr. David Dao, the man violently dragged off of a United Airlines flight after he wouldn’t give up his seat to make room for United crew members. Dao suffered a concussion, a broken nose, and lost two front teeth in the ordeal. In the aftermath, United suffered as well. […]

April 24, 2017

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