2017 Silver Tsunami Readership Survey Results

Thank you to all of our readers who completed our readership survey. This valuable information will help us make Silver Tsunami even more valuable for you in 2018. While the number of completed surveys was not high, only 5% of our subscribers responded, we do believe the results are directional and wanted to share them […]

December 13, 2017

Brands Can’t Afford to Ignore Mature Consumers

This week we continue with part two of our three part interview with Joe Ford, Immersion Active’s President, led by Kathi Scharf, Immersion Active’s marketing lead. In this interview, Joe discusses the importance of the mature market to brands’ growth and what makes Immersion Active’s approach different. Kathi: You’ve said in the past that brands […]

December 13, 2017

Immersion Active Leads “Digital First” Innovation with Brands

Over the next few months, we’d like to help you get to know the Immersion Active team at a deeper level. What better way to do that than to start with an interview with Joe Ford, Immersion Active’s (relatively) new president. The following article is the first in a three-part interview with Joe, led by […]

September 5, 2017

Leveraging GeoTargeting to Capture the Right Audience

Geotargeting plays a key role for home builders and developers who are trying to successfully target 50+ home buyers who may live states or even countries away from the active adult or retirement communities.

June 19, 2017

24 Stats Marketers Need to Know about Baby Boomers in 2017

There is no shortage of statistics when it comes to Baby Boomers. What you do with them, however, is the important thing. If you’re marketing to Boomers, it’s important to know as many current statistics as possible so that you can have a better grasp and understanding of your audience. If you’re treating the market […]

June 19, 2017

5 Secrets to Selling to Boomers and Seniors

Most Boomers and seniors have the means to buy what they’d like, especially if they feel as though the marketing for certain products is geared towards them. In fact, 70 percent of the disposable income in the U.S. is controlled by Boomers. As Boomers become increasingly social media-savvy, they’ll be able to put their money […]

June 19, 2017

Kathi Scharf Interviewed on The Entrepreneur’s Network Radio Podcast

Our own Kathi Scharf was interviewed on The Entrepreneur’s Network Radio Podcast. The discussion, facilitated by host Richard Anthony, ranged from reflection on common baby boomer myths to the future of entrepreneurship in the older consumer space. Listen to the full interview above, and learn more about The Entrepreneur’s Network Radio Podcast here.

May 12, 2017

Biggest Mistake in Social Media Strategies for Baby Boomers Revealed

As far as you know, you’ve done everything right in setting up your company’s social media strategy for Baby Boomers. You have a plan to reach them, you’ve set up your posts, you have the links … everything should be ready to go. So, you unleash your social media strategy for Baby Boomers on the […]

May 12, 2017

How Best to Respond to Boomer Comments on Social Media

We’ve discussed the myth of Boomers not using social media. Since Boomers are becoming more active on Facebook, Twitter, etc., it’s important to know they’re also using the opportunity to reach out to companies like yours. That means you need to know how to respond to Baby Boomers comments on social media. Sometimes their comments […]

May 12, 2017

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