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Webinar Summary: Engaging Prospective Home Buyers via Social Media Marketing

During the June webinar “Engaging Home Buyers through Social Media Marketing,” Immersion Active Senior Digital Media Strategist Lisa McElwain and Digital Media Strategist Carla VanHorn explained the power of social media marketing and how home builders and property developers can utilize it to meet prospective home buyers’ needs for information and communication.

August 2, 2018

Is it Universal Design or an Upgrade? Perhaps It’s Both

Is it universal design or an upgrade? How can you best highlight the universal design elements in your products to show the benefits that allow home buyers to stay home longer, without repeatedly reminding them that they are aging?

July 26, 2018

5 Best Practice Strategies for E-mails Targeting Home Buyers

As a property developer or home builder looking to connect with potential buyers, creating “select” e-mails should be an important part of your marketing strategy. Join us as we examine what sets these e-mails apart from other and discover best practices for crafting e-mails that rise above the fray.

July 12, 2018

ARDA Conference – What’s New In The Timeshare Industry

May 6-10, 2018 marked the Annual ARDA (American Resort Development Association) World – The Global Timeshare event. The week was packed with activities for experienced resort professionals and newcomers alike. There are over 5,300 shared vacation ownership resorts in 121 different countries, and the industry plans to add 91 new properties…

Date & Location:

May 6-10, 2018 marked the Annual ARDA (American Resort Development Association) World – The Global Timeshare event. The week was packed with activities for experienced resort professionals and newcomers alike. There are over 5,300 shared vacation ownership resorts in 121 different countries, and the industry plans to add 91 new properties in 2018 and beyond!  This […]

IBS 2018 Continues to Surprise

Last month, I had the pleasure of attending the NAHB International Builders Show in Orlando. Since this wasn’t my first trip to IBS, I was sure I knew exactly what to expect, but the show presenters and attendees continued to surprise me with both new products and services, as well…

Date & Location:

Last month, I had the pleasure of attending the NAHB International Builders Show in Orlando. Since this wasn’t my first trip to IBS, I was sure I knew exactly what to expect, but the show presenters and attendees continued to surprise me with both new products and services, as well as new marketing and sales […]

2017 Silver Tsunami Readership Survey Results

Thank you to all of our readers who completed our readership survey. This valuable information will help us make Silver Tsunami even more valuable for you in 2018. While the number of completed surveys was not high, only 5% of our subscribers responded, we do believe the results are directional and wanted to share them […]

December 13, 2017

Brands Can’t Afford to Ignore Mature Consumers

This week we continue with part two of our three part interview with Joe Ford, Immersion Active’s President, led by Kathi Scharf, Immersion Active’s marketing lead. In this interview, Joe discusses the importance of the mature market to brands’ growth and what makes Immersion Active’s approach different. Kathi: You’ve said in the past that brands […]

December 13, 2017

Immersion Active Leads “Digital First” Innovation with Brands

Over the next few months, we’d like to help you get to know the Immersion Active team at a deeper level. What better way to do that than to start with an interview with Joe Ford, Immersion Active’s (relatively) new president. The following article is the first in a three-part interview with Joe, led by […]

September 5, 2017

Leveraging GeoTargeting to Capture the Right Audience

Geotargeting plays a key role for home builders and developers who are trying to successfully target 50+ home buyers who may live states or even countries away from the active adult or retirement communities.

June 19, 2017

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