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The Top 8 Best Practices for Website Design

The following 8 website design best practices presented during our August 2018 Open House, provide direction on what to remember when designing or updating your website.

October 12, 2018

You’re Invited! Best Practices in Event Marketing for Home Builders

Most builders, developers, and communities we work with consider on-site events an important part of their marketing strategy. Whether you are planning a grand Grand Opening or a simpler Open House, events offer a way to get new prospects to your property and nurture existing leads further down the funnel. Here are 9 tips you can use to integrate digital into your event marketing.

August 30, 2018

Why Remodelers Need to Connect With Family Caregivers Recap

If you’re a remodeler looking to provide aging-in-place services, it’s important to understand that the family care giver plays a significant role in a senior purchasing decision. In fact, they are often the end decision maker and may be paying for the remodeling themselves. So, who are these purchasing influencers and how can you connect with them online?

August 30, 2018

Webinar Summary: Engaging Prospective Home Buyers via Social Media Marketing

During the June webinar “Engaging Home Buyers through Social Media Marketing,” Immersion Active Senior Digital Media Strategist Lisa McElwain and Digital Media Strategist Carla VanHorn explained the power of social media marketing and how home builders and property developers can utilize it to meet prospective home buyers’ needs for information and communication.

August 2, 2018

Is it Universal Design or an Upgrade? Perhaps It’s Both

Is it universal design or an upgrade? How can you best highlight the universal design elements in your products to show the benefits that allow home buyers to stay home longer, without repeatedly reminding them that they are aging?

July 26, 2018

5 Best Practice Strategies for E-mails Targeting Home Buyers

As a property developer or home builder looking to connect with potential buyers, creating “select” e-mails should be an important part of your marketing strategy. Join us as we examine what sets these e-mails apart from other and discover best practices for crafting e-mails that rise above the fray.

July 12, 2018

ARDA Conference – What’s New In The Timeshare Industry

May 6-10, 2018 marked the Annual ARDA (American Resort Development Association) World – The Global Timeshare event. The week was packed with activities for experienced resort professionals and newcomers alike. There are over 5,300 shared vacation ownership resorts in 121 different countries, and the industry plans to add 91 new properties…

Date & Location:

May 6-10, 2018 marked the Annual ARDA (American Resort Development Association) World – The Global Timeshare event. The week was packed with activities for experienced resort professionals and newcomers alike. There are over 5,300 shared vacation ownership resorts in 121 different countries, and the industry plans to add 91 new properties in 2018 and beyond!  This […]

IBS 2018 Continues to Surprise

Last month, I had the pleasure of attending the NAHB International Builders Show in Orlando. Since this wasn’t my first trip to IBS, I was sure I knew exactly what to expect, but the show presenters and attendees continued to surprise me with both new products and services, as well…

Date & Location:

Last month, I had the pleasure of attending the NAHB International Builders Show in Orlando. Since this wasn’t my first trip to IBS, I was sure I knew exactly what to expect, but the show presenters and attendees continued to surprise me with both new products and services, as well as new marketing and sales […]

2017 Silver Tsunami Readership Survey Results

Thank you to all of our readers who completed our readership survey. This valuable information will help us make Silver Tsunami even more valuable for you in 2018. While the number of completed surveys was not high, only 5% of our subscribers responded, we do believe the results are directional and wanted to share them […]

December 13, 2017

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