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How Your Active Adult Community Can Geotarget Online

If your active adult community is focused on bringing in people within certain areas – select counties, regions in the state, etc., it’s probably not the wisest marketing plan to advertise across the entire state, or even multiple states. You’ll want to focus on reaching the audience that will be most likely to buy a […]

June 19, 2017

24 Stats Marketers Need to Know about Baby Boomers in 2017

There is no shortage of statistics when it comes to Baby Boomers. What you do with them, however, is the important thing. If you’re marketing to Boomers, it’s important to know as many current statistics as possible so that you can have a better grasp and understanding of your audience. If you’re treating the market […]

June 19, 2017

5 Tips for Better 55+ Community Homebuilder Marketing

As a homebuilder, you’ve created wonderful, beautiful communities for Baby Boomers and seniors alike. When it comes to homebuilder marketing and getting those Boomers and seniors into your communities, the prospect might not be so wonderful and beautiful. You’re not alone. Like most homebuilders, you have the experience needed to build and make these communities […]

June 19, 2017

5 Secrets to Selling to Boomers and Seniors

Most Boomers and seniors have the means to buy what they’d like, especially if they feel as though the marketing for certain products is geared towards them. In fact, 70 percent of the disposable income in the U.S. is controlled by Boomers. As Boomers become increasingly social media-savvy, they’ll be able to put their money […]

June 19, 2017

What’s the Value of Predicting the Future?

We can use data to determine what is more likely to happen – and that knowledge can (and should) inform how decisions are made. Welcome to the world of predictive analytics.

January 26, 2017

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