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How to Make Video Marketing Affordable

As Baby Boomer and senior marketers, we’ve found that video is an incredibly powerful medium for communicating a brand’s story, particularly to get an older audience genuinely engaged.

April 26, 2016

Does YouTube Advertising Work for Seniors?

YouTube is great, but is it as effective at reaching an older demographic as it obviously is at engaging younger ones? Let’s take a look at whether or not YouTube advertising works for seniors.

April 11, 2016

5 Steps to Retarget Seniors Online

Retargeting is a means to get brands’ products back in front of viewers and stay at the forefront of their minds. In doing so, it provides an effective way to increase conversion rates. That’s why retargeting seniors is so important. With that in mind, here are five steps to retarget seniors.

April 11, 2016

Baby Boomer Marketing Starter Kit

If you need to make the case that targeting older adults is worthy of a separate consideration, use these resources to give you the ammo you need.

March 29, 2016

How We Beat Facebook Advertising Benchmarks

If you’re interested in directing your marketing efforts toward Facebook advertising, be encouraged: with the right tactics, you can achieve great success. Here are the four methods we use to beat Facebook advertising benchmarks.

March 29, 2016

5 Tips for Talking to Boomers and Seniors on Facebook

As a brand that communicates to boomers, you run a great risk of alienating your potential customers if you don’t know how to use social media in a way that aligns with their cultural sensitivities. In this post, we’ll explore a few tips that can help you, or anyone on your staff, communicate on social […]

February 25, 2016

7 Tips to Avoid a Facebook Screw Up

All of the activity on Facebook means that the channel has great marketing potential, but it means that the costs of screwing up a Facebook marketing campaign are higher, too. Here are 7 tips to help you avoid a Facebook screw up.

February 25, 2016

Three Facebook Love Stories

It’s February, and that means love is in the air. In keeping with the loving nature of the month, we thought it would be fun to share three of our favorite Facebook campaigns that are attracting and engaging new followers with their use of Facebook as a marketing platform. We hope these three pages help […]

February 11, 2016

The Best Places to Target Female Boomers Online

This post will not be what you hoped it would be, but it will be helpful. When it comes to marketing to female boomers online, I think it’s high time that marketers give up on finding that elusive unicorn of web properties…you know, the one where older women with disposable income congregate in large numbers […]

January 27, 2016

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