Blog

Guest Blog: 10 Reasons to Bite the Bullet and Switch to an Automated CRM

A Contact Relationship Management (CRM) system is an absolute must for any business that wants to compete and capture sales. CRMs not only organize your information, tasks, appointments and communications, many actually perform those functions for you with automated follow up campaigns, lead capture mechanisms, broadcast email and text messaging. Here are 10 things you may not be aware of that a web-based CRM with marketing automation functions can do for you

November 9, 2018

5 Tips for Creating Engaging Content

Whether it’s writing content for a website, social media, or a digital ad, businesses must be able to both capture consumers’ attention and provide something that is meaningful for them.

November 5, 2018

Guest Blog: 6 Reasons Sales Are Slow in Your Under-Performing Community

Dive in and Determine What’s Causing the Problem…. As a sales leader, you probably have a portfolio of communities where some are selling like hotcakes, and well, maybe a few are not. These are the communities that keep you up at night, right? Month after month your sales are slow, and you can’t seem to […]

October 30, 2018

The Real Reason Baby Boomers’ Leave Their Dream Retirement Home

Millions of 55+ homebuyers purchase a first retirement home and then reconsider their choice as their needs evolve and change. If we are to create vital, sustainable communities that are homes for an entire season of life, rethinking market research is critical.

October 26, 2018

You’re Invited! Best Practices in Event Marketing for Home Builders

Most builders, developers, and communities we work with consider on-site events an important part of their marketing strategy. Whether you are planning a grand Grand Opening or a simpler Open House, events offer a way to get new prospects to your property and nurture existing leads further down the funnel. Here are 9 tips you can use to integrate digital into your event marketing.

August 30, 2018

Why Remodelers Need to Connect With Family Caregivers Recap

If you’re a remodeler looking to provide aging-in-place services, it’s important to understand that the family care giver plays a significant role in a senior purchasing decision. In fact, they are often the end decision maker and may be paying for the remodeling themselves. So, who are these purchasing influencers and how can you connect with them online?

August 30, 2018

Webinar Summary: Engaging Prospective Home Buyers via Social Media Marketing

During the June webinar “Engaging Home Buyers through Social Media Marketing,” Immersion Active Senior Digital Media Strategist Lisa McElwain and Digital Media Strategist Carla VanHorn explained the power of social media marketing and how home builders and property developers can utilize it to meet prospective home buyers’ needs for information and communication.

August 2, 2018

Is it Universal Design or an Upgrade? Perhaps It’s Both

Is it universal design or an upgrade? How can you best highlight the universal design elements in your products to show the benefits that allow home buyers to stay home longer, without repeatedly reminding them that they are aging?

July 26, 2018

5 Best Practice Strategies for E-mails Targeting Home Buyers

As a property developer or home builder looking to connect with potential buyers, creating “select” e-mails should be an important part of your marketing strategy. Join us as we examine what sets these e-mails apart from other and discover best practices for crafting e-mails that rise above the fray.

July 12, 2018

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