Millions of 55+ homebuyers purchase a first retirement home and then reconsider their choice as their needs evolve and change. If we are to create vital, sustainable communities that are homes for an entire season of life, rethinking market research is critical.
Messaging is one of the trickiest aspects of boomer and senior marketing. To create effective messaging, marketers need a solid understand of the aging mind and a deeper sensitivity to how a boomer or senior will process what you put on the page. Lead with the Right, Follow with the Left In our book Dot […]
As we talk with clients who are planning to complete a website redesign, utilize an email marketing automation campaign, or integrate marketing and sales for seniors, we often ask them to take a step back and review the senior customer journey before jumping into their project. This way, they can make sure that their plan […]
This post is the third in a series of three that focus on family caregivers and how to connect with them online. Getting the attention of busy, stressed family caregivers can be challenging. However, here at Immersion Active we’ve managed to do so successfully by using three strategies: Connect with the family caregivers’ social graph […]
As members of the baby boom generation reach retirement age, the U.S. is seeing a dramatic shift of economic and social ideas. There is a near universal desire by today’s seniors and baby boomers nearing retirement, to age-in-place; that is, to stay in one’s own home and community safely.
Our team collaborated with AdAge last month to discuss methods for understanding the male baby boomer (Dudes to Dads: U.S. Men’s Attitudes Toward Life, Family, Work, available for $249.00 from Ad Age Insights). And, although we approach mature markets from a behavioral perspective – monitoring the seasons of human life – we had to face […]
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