50-Plus Products

What’s Missing In Your Customer Lifecycle Journey?

As online marketers, we can often become shortsighted; blind to the full customer journey. We get fixated on that dynamite lead generation strategy or the progressive ecommerce experience. Don’t get me wrong – those are necessary pieces to helping an online user convert – but what about the touch points afterward? I’ve heard many different […]

May 29, 2014

Selling to Boomers and Seniors: CES Panel On “Cracking the Distribution Code”

For the second year in a row, Immersion Active was invited to speak at the Silvers Summit at CES (Consumer Electronics Show). This year, we moderated a panel focused on “cracking the distribution code” as it relates to getting products and services in the hands of aging boomers and seniors. We were fortunate to have […]

January 24, 2014

What Steve Jobs taught me about “old” people and product development

With the formal resignation of Steve Jobs, quite a few stories are coming out of the woodwork about Apple’s iconic CEO. One of my favorite stories takes place early in Steve’s rise to stardom when he attended the birthday of a 9-year old celebrity. Steve’s gift to the young man was, what else, a Macintosh […]

September 12, 2011

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