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ARDA Conference – What’s New In The Timeshare Industry

May 6-10, 2018 marked the Annual ARDA (American Resort Development Association) World – The Global Timeshare event. The week was packed with activities for experienced resort professionals and newcomers alike. There are over 5,300 shared vacation ownership resorts in 121 different countries, and the industry plans to add 91 new properties…

Date & Location:

May 6-10, 2018 marked the Annual ARDA (American Resort Development Association) World – The Global Timeshare event. The week was packed with activities for experienced resort professionals and newcomers alike. There are over 5,300 shared vacation ownership resorts in 121 different countries, and the industry plans to add 91 new properties in 2018 and beyond!  This […]

IBS 2018 Continues to Surprise

Last month, I had the pleasure of attending the NAHB International Builders Show in Orlando. Since this wasn’t my first trip to IBS, I was sure I knew exactly what to expect, but the show presenters and attendees continued to surprise me with both new products and services, as well…

Date & Location:

Last month, I had the pleasure of attending the NAHB International Builders Show in Orlando. Since this wasn’t my first trip to IBS, I was sure I knew exactly what to expect, but the show presenters and attendees continued to surprise me with both new products and services, as well as new marketing and sales […]

What’s Missing In Your Customer Lifecycle Journey?

As online marketers, we can often become shortsighted; blind to the full customer journey. We get fixated on that dynamite lead generation strategy or the progressive ecommerce experience. Don’t get me wrong – those are necessary pieces to helping an online user convert – but what about the touch points afterward? I’ve heard many different […]

May 29, 2014

Selling to Boomers and Seniors: CES Panel On “Cracking the Distribution Code”

For the second year in a row, Immersion Active was invited to speak at the Silvers Summit at CES (Consumer Electronics Show). This year, we moderated a panel focused on “cracking the distribution code” as it relates to getting products and services in the hands of aging boomers and seniors. We were fortunate to have […]

January 24, 2014

What Steve Jobs taught me about “old” people and product development

With the formal resignation of Steve Jobs, quite a few stories are coming out of the woodwork about Apple’s iconic CEO. One of my favorite stories takes place early in Steve’s rise to stardom when he attended the birthday of a 9-year old celebrity. Steve’s gift to the young man was, what else, a Macintosh […]

September 12, 2011

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