50-Plus Interaction Design

Website Best Practices for 50+ Homebuyers – Part 2: Content

Content is king, says the old (well, old in internet years) saying. You probably didn’t know that this phrase was coined in 1996 by none other than Bill Gates, the founder of Microsoft, who first used it in an essay arguing that: “If people are to be expected to put up with turning on a […]

June 25, 2019

Website Best Practices for 50+ Homebuyers – Part 1: Design

Over the years, Immersion Active has built a reputation throughout the property development industry for our ability to reach the 50+ homebuyer. This reputation isn’t an accident. We’ve spent years optimizing our website design and content to attract this specific audience. During this time, we’ve learned a thing or two about what makes this audience […]

June 14, 2019

ARDA Conference – What’s New In The Timeshare Industry

May 6-10, 2018 marked the Annual ARDA (American Resort Development Association) World – The Global Timeshare event. The week was packed with activities for experienced resort professionals and newcomers alike. There are over 5,300 shared vacation ownership resorts in 121 different countries, and the industry plans to add 91 new properties…

Date & Location:

May 6-10, 2018 marked the Annual ARDA (American Resort Development Association) World – The Global Timeshare event. The week was packed with activities for experienced resort professionals and newcomers alike. There are over 5,300 shared vacation ownership resorts in 121 different countries, and the industry plans to add 91 new properties in 2018 and beyond!  This […]

IBS 2018 Continues to Surprise

Last month, I had the pleasure of attending the NAHB International Builders Show in Orlando. Since this wasn’t my first trip to IBS, I was sure I knew exactly what to expect, but the show presenters and attendees continued to surprise me with both new products and services, as well…

Date & Location:

Last month, I had the pleasure of attending the NAHB International Builders Show in Orlando. Since this wasn’t my first trip to IBS, I was sure I knew exactly what to expect, but the show presenters and attendees continued to surprise me with both new products and services, as well as new marketing and sales […]

Responsive Handling, Not Just for Cars Anymore.

As a driver of a Jeep Wrangler, I have driven on and off pavement, over dirt hills and ditches, through deep mud, water and snow. I have even driven over a bridge made of two logs to cross a creek with the guiding direction of Trail Guides. I have learned to adjust my driving skills […]

December 12, 2011

The Ageless Benefits of YouTube Captions

Youtube, the world’s #2 search engine, has a powerful feature that many users don’t take advantage of: captions. Captions make your video available to more people (of all ages) in a lot of surprising ways, and benefit consumers and content creators alike. First, the obvious one:

November 29, 2010

Feel free to Contact Us if you have any questions

Top