50-Plus Conferences

AARP’s Digital Experience

Since I’m not-yet-50, my friends like to tease me about attending AARP’s Life @ 50+ event. Regardless of what they say, AARP does certain things really well at its annual convention that I look forward to, one of which is their general session on the closing day. Over the past several years, I’ve been immersed […]

October 8, 2010

Marketing to Older Adults: More Than a Cheap Laugh and a Fast Buck

You see, a culture of ageism of still dominates most societies, but the zeitgeist is changing. For the first time in history, adults over the age of 40 are the consumer majority. What countries like Singapore, Sweden, and Denmark, (ranked among the top five for Global Competitiveness and also countries with an aging population) know is that (to steal the words of Auguste Comte, the founder of sociology) “demography is destiny.”

We have a responsibility as marketers. As targeting boomers and seniors becomes increasing popular, it is imperative that we don’t screw it up.

November 4, 2009

NCOA Aging Conference (Part 2): My “Senior” Moments with Walter

In my recent attendance of the “What”s Next: Boomer Business Summit” in Chicago I decided to spend a couple of days at the NCOA/ASA Aging Conference that followed. As this conference is geared more to educating senior care givers, I found myself observing the business of aging from a different perspective. One of things that […]

March 20, 2007

What’s Next: Boomer Summit and NCOA Aging Conference

I attended the Boomer Summit and Aging Conference in Chicago this week. While much of the information was the same as that presented at every other 50+ marketing event, I was generally impressed with the quality and quantity of speakers. Some of the highlights from the Boomer Business Summit include: Brain fitness market is heating […]

March 10, 2007

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