50+ Homebuilder

The ULI Fall Meeting: Education, Empowerment and Engagement

Last week, I had the pleasure of attending the Urban Land Institute’s Fall Meeting. I had been to other ULI industry shows and meetings, so with schedule (or rather app) in hand, I was prepared to absorb as much knowledge as I could from the colleagues and experts that I would have the chance to […]

September 27, 2019

Rise of the Single 55+ Homebuyer Part 1: Meet the Solo Agers

A radical change to the property industry is coming. Driven by the increasing number of households in the United States headed by adults over the age of 55 who are unmarried and have no children, this transformation has the potential to alter the housing landscape for the foreseeable future. Property developers and builders, especially those […]

September 13, 2019

Navigating the Facebook Targeting Adpocalypse: Help for Home Builders and Developers

As the premier digital marketing agency for mature consumers and experts in helping property developers and builders connect with home buyers looking for 55+ active adult communities and other senior living options, we’re always on the lookout for the latest and greatest trends for our clients. This includes not only the new and exciting changes, […]

August 26, 2019

7 Tips for International Developers to Attract More U.S. Boomers

When Baby Boomers are on the hunt for a second home, or primary retirement property, outside the United States, it’s easy for them to initially be persuaded by the promises of luxurious housing, cheaper living, and/or tropical views. Unfortunately, as they start to dig deeper and do more research online, they often find stories about […]

July 18, 2019

What a Surprise! 55+ Homebuyers Use Social Media to Guide Their Home buying Experience

We’ve known for years that social media plays an important role in the 55+ homebuyers’ customer journey, but it wasn’t until we conducted our Online Preferences of 55+ Homebuyers survey that we realized the level of importance mature consumers place on social media as a resource. Just last week, Immersion Active released its new white […]

July 12, 2019

Website Best Practices for 50+ Homebuyers – Part 2: Content

Content is king, says the old (well, old in internet years) saying. You probably didn’t know that this phrase was coined in 1996 by none other than Bill Gates, the founder of Microsoft, who first used it in an essay arguing that: “If people are to be expected to put up with turning on a […]

June 25, 2019

Website Best Practices for 50+ Homebuyers – Part 1: Design

Over the years, Immersion Active has built a reputation throughout the property development industry for our ability to reach the 50+ homebuyer. This reputation isn’t an accident. We’ve spent years optimizing our website design and content to attract this specific audience. During this time, we’ve learned a thing or two about what makes this audience […]

June 14, 2019

Guest Blog: 10 Reasons to Bite the Bullet and Switch to an Automated CRM

A Contact Relationship Management (CRM) system is an absolute must for any business that wants to compete and capture sales. CRMs not only organize your information, tasks, appointments and communications, many actually perform those functions for you with automated follow up campaigns, lead capture mechanisms, broadcast email and text messaging. Here are 10 things you may not be aware of that a web-based CRM with marketing automation functions can do for you

November 9, 2018

5 Tips for Creating Engaging Content

Whether it’s writing content for a website, social media, or a digital ad, businesses must be able to both capture consumers’ attention and provide something that is meaningful for them.

November 5, 2018

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