50+ Homebuilder

IBS 2018 Continues to Surprise

Last month, I had the pleasure of attending the NAHB International Builders Show in Orlando. Since this wasn’t my first trip to IBS, I was sure I knew exactly what to expect, but the show presenters and attendees continued to surprise me with both new products and services, as well…

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Last month, I had the pleasure of attending the NAHB International Builders Show in Orlando. Since this wasn’t my first trip to IBS, I was sure I knew exactly what to expect, but the show presenters and attendees continued to surprise me with both new products and services, as well as new marketing and sales […]

Understanding the Mindset of 55+ Home Buyers

Earlier this month, I was privileged to be invited to give two presentations at NAHB’s International Builders Show (IBS) in Orlando, Florida. One of those presentations focused on helping builders, developers, and sales managers better understand the needs and mindset of 55+ home buyers. If you attended IBS, I hope you had a chance to […]

January 31, 2018

Advertising to Baby Boomers through Social Media: 55+ Housing Edition

Due to the detailed targeting options and variety of ad types, social media is an effective and essential part of the marketing mix for our property development clients here at Immersion Active. Lisa McElwain recently presented at the International Builders Show in Orlando, FL, sharing tips and tactics to leverage social media to target 50+ homebuyers.

January 31, 2018

How Your Active Adult Community Can Geotarget Online

Many communities targeting 50+ homebuyers are looking to attract leads from several states away, or even from a different region of the U.S. and Canada. Geotargeting lets you easily reach buyers in very specific locations while also applying other demographic and psychographic filters to connect with your ideal prospect.

September 27, 2017

Why Golf-Course Communities Really Sell

I think it’s pretty safe to assume that most buyers purchase a home in a golf community for the courses and the clubhouse, right? But what is it that makes them want those things at all? And why do they choose one community over another? Let’s peel back the onion a little and take a […]

August 7, 2017

Does Your Website Reflect Your Luxury Community?

Everyone needs a home, but how can we predict what will attract buyers? What features or amenities should we highlight when trying to connect with buyers looking for a luxury home? It’s common sense that buyers (regardless of age or economic class) are looking for basics such as a quality home that won’t leak in […]

May 3, 2017

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