Targeting 50+
Homebuyers

Property Development Digital Marketing Advisor

What a Surprise! 55+ Homebuyers Prefer Social Over Community Websites

We’ve known for years that social media plays an important role in the 55+ homebuyers’ customer journey, but it wasn’t until we conducted our Online Preferences of 55+ Homebuyers survey that we realized the level of importance mature consumers place on social media as a resource. Just last week, Immersion Active released its new white […]

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Website Best Practices for 50+ Homebuyers – Part 2: Content

Content is king, says the old (well, old in internet years) saying. You probably didn’t know that this phrase was coined in 1996 by none other than Bill Gates, the founder of Microsoft, who first used it in an essay arguing that: “If people are to be expected to put up with turning on a […]

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Website Best Practices for 50+ Homebuyers – Part 1: Design

Over the years, Immersion Active has built a reputation throughout the property development industry for our ability to reach the 50+ homebuyer. This reputation isn’t an accident. We’ve spent years optimizing our website design and content to attract this specific audience. During this time, we’ve learned a thing or two about what makes this audience […]

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Guest Blog: 10 Reasons to Bite the Bullet and Switch to an Automated CRM

A Contact Relationship Management (CRM) system is an absolute must for any business that wants to compete and capture sales. CRMs not only organize your information, tasks, appointments and communications, many actually perform those functions for you with automated follow up campaigns, lead capture mechanisms, broadcast email and text messaging. Here are 10 things you may not be aware of that a web-based CRM with marketing automation functions can do for you

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5 Tips for Creating Engaging Content

Whether it’s writing content for a website, social media, or a digital ad, businesses must be able to both capture consumers’ attention and provide something that is meaningful for them.

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You’re Invited! Best Practices in Event Marketing for Home Builders

Most builders, developers, and communities we work with consider on-site events an important part of their marketing strategy. Whether you are planning a grand Grand Opening or a simpler Open House, events offer a way to get new prospects to your property and nurture existing leads further down the funnel. Here are 9 tips you can use to integrate digital into your event marketing.

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Why Remodelers Need to Connect With Family Caregivers Recap

If you’re a remodeler looking to provide aging-in-place services, it’s important to understand that the family care giver plays a significant role in a senior purchasing decision. In fact, they are often the end decision maker and may be paying for the remodeling themselves. So, who are these purchasing influencers and how can you connect with them online?

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5 Best Practice Strategies for E-mails Targeting Home Buyers

As a property developer or home builder looking to connect with potential buyers, creating “select” e-mails should be an important part of your marketing strategy. Join us as we examine what sets these e-mails apart from other and discover best practices for crafting e-mails that rise above the fray.

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ARDA Conference – What’s New In The Timeshare Industry

May 6-10, 2018 marked the Annual ARDA (American Resort Development Association) World – The Global Timeshare event. The week was packed with activities for experienced resort professionals and newcomers alike. There are over 5,300 shared vacation ownership resorts in 121 different countries, and the industry plans to add 91 new properties in 2018 and beyond!  This […]

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IBS 2018 Continues to Surprise

Last month, I had the pleasure of attending the NAHB International Builders Show in Orlando. Since this wasn’t my first trip to IBS, I was sure I knew exactly what to expect, but the show presenters and attendees continued to surprise me with both new products and services, as well as new marketing and sales […]

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Understanding the Mindset of 55+ Home Buyers

Earlier this month, I was privileged to be invited to give two presentations at NAHB’s International Builders Show (IBS) in Orlando, Florida. One of those presentations focused on helping builders, developers, and sales managers better understand the needs and mindset of 55+ home buyers. If you attended IBS, I hope you had a chance to […]

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Advertising to Baby Boomers through Social Media: 55+ Housing Edition

Due to the detailed targeting options and variety of ad types, social media is an effective and essential part of the marketing mix for our property development clients here at Immersion Active. Lisa McElwain recently presented at the International Builders Show in Orlando, FL, sharing tips and tactics to leverage social media to target 50+ homebuyers.

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How Your Active Adult Community Can Geotarget Online

Many communities targeting 50+ homebuyers are looking to attract leads from several states away, or even from a different region of the U.S. and Canada. Geotargeting lets you easily reach buyers in very specific locations while also applying other demographic and psychographic filters to connect with your ideal prospect.

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Why Golf-Course Communities Really Sell

I think it’s pretty safe to assume that most buyers purchase a home in a golf community for the courses and the clubhouse, right? But what is it that makes them want those things at all? And why do they choose one community over another? Let’s peel back the onion a little and take a […]

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Does Your Website Reflect Your Luxury Community?

Everyone needs a home, but how can we predict what will attract buyers? What features or amenities should we highlight when trying to connect with buyers looking for a luxury home? It’s common sense that buyers (regardless of age or economic class) are looking for basics such as a quality home that won’t leak in […]

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