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Immersion Active’s Mobile App Wins Silver Medal at the Web Health Awards

June 16, 2014 – Immersion Active (, the digital agency for the mature markets, received a silver medal in the Winter/Spring 2014 Web Health Awards. The Health Information Resource Center (SM) (HIRC), a 20-year-old clearinghouse for professionals who work in consumer health fields, organizes the awards program. The Web Health Awards | Mobile specifically recognizes outstanding health applications developed for mobile devices.

Immersion Active developed the award-winning application for their client Home Instead Senior Care®. The AlzheimerÍs and Other Dementias Daily Companion App, for Android and IOS, is designed to build the confidence of family and professional caregivers by arming them with fast access to tips and practical advice for a wide variety of dementia behaviors and situations they face on a daily basis. Caregivers can search on situations they are struggling with, and the app will return immediate and relevant answers.

The app includes more than 500 searchable tips and practical solutions sourced for the Home Instead Senior Care® network and the AlzheimerÍs and other dementias caregiving community. Consumers can download the free app either from the Apple iTunes store or from Google Play .