October 23, 2018 – 1:00 PM to 2:00 PM EST
Topic: Leveraging Social Media to Market to 55+ Home Buyers
Immersion Active’s Kathi Scharf will be acting as the facilitator for the October 23rd NAHB 55+ Housing Council’s Lunch and Learn Webinar.
Facebook, YouTube, and Instagram play an important role in successful online marketing strategies for the 55+ home buyer. As the fastest growing demographic on most social media channels, these highly engaged consumers expect your community’s social media to provide insights they won’t find on a website. Social media also provides some of the most effective online advertising channels for 55+ consumers. Join the discussion to learn how 55+ consumers use social media; what they expect; how to build community; and just how critical it is to respond to questions and comments. Attendees will leave the webinar with a practical list of techniques that can be applied to your social media efforts.