News & Events

Immersion Active Wins Three National Mature Media Awards. 50+ Marketing.

September, 2014 – Immersion Active (, the digital agency focused solely on marketing to baby boomers and seniors online (50+ marketplace), won several honors with the 2014 National Mature Media Awards. The program recognizes the nationÍs finest in marketing, communications, educational materials and programs designed and produced for older adults.

Immersion Active was recognized across multiple digital channels including:

  • Email nurture via digital e-newsletter – Caregiver’s Companion is a monthly newsletter created to give professional caregivers ideas and inspiration to help make client -caregiver relationships successful.
  • Mobile app development – The Alzheimer’s and Other Dementias Daily Companion App helps build caregivers’ confidence by arming them with immediately accessible tips and practical advice for care situations they face on a daily basis.
  • Online video production – The Caregiver Appreciation video reminds and inspires caregivers about the important role they play in caring for a senior loved one.

Immersion Active developed these materials for their client, Home Instead Senior Care. Home Instead is the leading provider of non-medical, in-home care services for seniors throughout North America and in 17 countries world-wide.

Immersion Active has now received national and international awards for excellence in digital marketing to older adults across numerous industries including word of mouth marketing (WOMMA), health (WebHealth Awards), content marketing (Content Marketing Awards) and the National Mature Media awards. We are privileged to provide services to the 50+ marketplace.

The work we are creating online with our client, Home Instead Senior Care, has been an honor, says David Weigelt. We are not just engaging and converting mature consumers with our online campaigns and strategies, we are living our mission to help improve the lives of older adults. And making a positive impact on the caregiver and Alzheimer’s and other dementias communities.