Having earned more than 70 awards for their work over the last 10 years, local internet marketing agency Immersion Active has scored again with a Gold Award from the 2006 World Wide Web Mature Media Awards.
In collaboration with Love & Company (www.loveandcompany.com), a local senior living research, assessment and marketing planning firm, Immersion Active’s development of the web site for continuing care retirement community Westminster Canterbury Richmond took home the gold for its work at www.wescanric.org.
“It was a rewarding project,” says Immersion Active partner David Weigelt, “you have to factor for both the senior as well as their adult children.” He adds that “It felt particularly good to be a part of something that encourages 50+ consumers to define retirement on their terms, as a decision about senior living can be emotional and frustrating to begin with.”
The National Mature Media Awards is the nation’s largest awards program to recognize the best advertising, marketing, and educational materials produced for adults age 50 and over. The awards program is open to all those involved in the production of materials for older adults. Click here for more information.