Immersion Active, the internet marketing agency focused on marketing to baby boomer and seniors online, has won top honors with the 21st Annual National Mature Media Awards for their work with Home Instead Senior Care creating Help for AlzheimerÍs Families Facebook Page..
Immersion Active (ImmersionActive.com), the only internet marketing agency focused solely on marketing to baby boomers and seniors online, won top honors with the 21st Annual National Mature Media Awards. The program is presented by the Mature Market Resource Center, a national clearinghouse for the senior market and recognizes the nationÍs finest marketing, communications, educational materials and programs designed and produced for older adults.
The Help for AlzheimerÍs Families Facebook Page received a Gold Award for the Social Media: FaceBook Category and Healthcare Division. Nearly 1,000 entries were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market.
All Gold Award recipients, which represent the top five percent of all entries, were reviewed by a special panel of judges for the 2012 Best of Show Awards. This year a Best of Show winner was selected in each of four major categories. Immersion Active won The Best Web-based & Mobile Resources category.
ñWe were very excited to be a part of the Mature Media Awards Program this year and are thrilled with our best in show win in the category for best web-based and mobile resources,î says David Weigelt, President and co-founder of Immersion Active. Weigelt and his business partner Jonathan Boehman are the co-authors of Dot Boom: Marketing to Baby Boomer Through Meaning Online Engagement, a book that provides companies with a roadmap for developing marketing strategies for the mature markets through the use of internet marketing and social media.
About Immersion Active
Immersion Active is the Internet marketing agency for the 50+ markets. Founded in 1998, the agency helps brands leverage digital media to profitably engage boomers and seniors online. As experts in quality lead acquisition and demand generation campaigns, Immersion Active has been the recipient of more than 120 regional, national and international awards for its work in interactive design and marketing. Clients include Home Instead Senior Care, ReaderÍs Digest, The Great Courses, NaturalLawn of America and the National Committee to Preserve Social Security and Medicare.