News & Events

Immersion Active Releases New Alzheimer’s Caregiver Product

Immersion Active has released its new Alzheimer’s Caregiver Profile, an in-depth look at who buys Alzheimer’s products and how to market to them. This profile, which is available for a limited time for $1199, provides a comprehensive collection of research, data and insights marketers need to achieve deep understanding and plan effective marketing strategies…without spending a lot of time and money.

Marketers can get information about their consumers from a variety of sources: focus groups, market research reports, purchased lists and others. But compiling data from those sources and extracting actionable insights can cost thousands of dollars in both time and hard costs. Immersion Active’s Alzheimer’s Caregiver Profile provides a comprehensive collection of the research, data and insights marketers need to truly understand their audience and efficiently develop marketing strategies that effectively engage that audience.

The 148-page Alzheimer’s Caregiver Profile includes:

  • A detailed family caregiver persona—motivations, decision criteria, objections, content preferences and more
  • The 5-step buyer’s journey of an Alzheimer’s caregiver including online search behavior
  • Alzheimer’s and dementia market research
  • Competitive analysis of the keywords driving traffic to top Alzheimer’s product websites
  • A recommended marketing plan and budget allocation
  • Website and social media considerations
  • A 48-slide presentation to share audience insights and marketing recommendations with your team

Profiles such as these are usually used by marketers who have purchased lists for the Alzheimer’s caregiver market in the past or are involved in selling or marketing Alzheimer’s products in any capacity. Specifically, the following professionals may find it helpful:

  • CMOs
  • Marketing and strategy professionals
  • Customer experience professionals
  • Content professionals
  • Sales professionals

The profile was developed by a small team of Immersion Active marketers, each representing a different digital discipline. They compiled the research found in this profile and infused it with Immersion’s own layer of insight based on 17 years of award-winning experience meaningfully engaging a 50+ audience. Immersion Active is a digital agency focused on the 50+ market, integrating data-driven digital marketing strategy with cutting edge sales techniques to help clients win their best mature-market customers at the lowest cost.