Immersion Active, the only Internet marketing agency in the United States focused solely on the baby boomer and senior markets, made the 2009 Inc. 500|5000 list of fastest-growing private companies in the country. Our ranking at 1,624, reflects a 197 percent growth between 2005 and 2008.
This year’s Inc. 500|5000 list features businesses that are both innovative and resistant to the down economy. David Weigelt, partner and chief marketing strategist, said that this recognition is a larger indicator of the strength of Immersion Active’s niche.
“For the first time in history, the majority of adults in the United States are over the age of 40,” he said. “Doing well in the midst of this economy is a reflection of how companies are taking marketing to baby boomers and seniors seriously.”
“Of course we look to grow financially, but monetary growth isn’t our sole focus,” partner and creative director Jonathan Boehman explained. “We pride ourselves on creating engaging and meaningful online experiences for mature consumers and are continually honing our approach.”
“It goes without saying that an incredibly talented and hard-working team is behind all of this,” Weigelt said, “but I suppose we also have the boomers to thank.”
The Inc. 500|5000 list is published yearly in the September issue of Inc. Magazine. The list measures revenue growth from 2005 through 2008. To qualify, companies must be U.S.-based, privately held, for profit, and independent – not subsidiaries or divisions of other companies – as of December 31, 2008, and have had at least $200,000 in revenue in 2005, and $2 million in 2008.