Immersion Active, the only Internet marketing agency in the United States focused solely on the mature markets, has been invited to be a founding member of the International Mature Marketing Network (IMMN), the only global association to champion marketing to 40-plus consumers.
"It seemed only natural to become involved in this organization," David Weigelt, Immersion Active partner and marketing strategist, said. "There are only so many mature market-focused agencies out there, and we’re definitely looking forward to the global perspectives and partnerships that may result from this."
The IMMN (pronounced "I’m In") is a non-profit group of marketers, advertisers, agency executives, manufacturers, publishers, media, academics, and researchers. Its founding members, from such agencies as Millennium (United Kingdom), Evergreen (Australia), and thirdgear (U.S.), aim to build a body of expertise around these highly lucrative, yet continuously overlooked, consumer groups.
"It’s not just the U.S. baby boomers who are now entering their second stage of life," Weigelt said. "Places worldwide experienced a post-World War II boom, especially in the United Kingdom, Australia, and areas of Asia. To truly understand these consumers, and they’re online behavior, it’s helpful to follow this generation from an international standpoint making our relationship with IMMN critical."
General IMMN membership is now open to the public and offers many opportunities to influence the direction of the 40-plus marketing industry, learn the newest mature marketing techniques, have early access to IMMN research, and attend IMMN-sponsored seminars and conferences. For more information, visit www.immn.org.