What are web analytics and why do they matter? What are businesses supposed to do with this information once they have it? And most importantly, how do web analytics help convert prospects to purchasers?
On Wednesday, September 27, 2006 Internet marketing agency Immersion Active will get these questions answered by Google’s own Aubrey Sabala from 10:00 am _ 2:00 pm. The seminar will be held at The Delaplaine Visual Arts & Education Center at 40 South Carroll Street in Frederick, Maryland.
“Many companies understand that they need web analytics,” says Immersion Active partner David Weigelt, “but they donÍt understand how powerful that information is when it comes to their marketing efforts as a whole, or what to do with it once they have it.”
In this half-day seminar, you’ll learn how to measure the success of your web efforts with information direct from a senior-level Google expert; engage in topic-specific roundtables during lunch; get a behind-the-scenes walkthrough of Google Analytics; and get your individual questions answered during a Q & A session.
Participants will receive a complimentary copy of Web Metrics: Proven Methods for Measuring Web Site Success, as well as valuable resources on web analytics and conversion direct from Google. Registration is $125 per person.
“Our goal with this seminar is to empower those responsible for their company websites with the knowledge to sell upper management on the need for change,” adds David, “and who better to accomplish that than a Google insider?”