In March and April 2015, Immersion Active conducted the 2015 Mature Market – Marketing Leadership Survey to identify where brands are realizing success and are being challenged in marketing and selling to older consumers online.
Participants in the survey were asked specific questions around their digital marketing priorities and their needs and frustrations when engaging mature consumers online. All participants could enter to win a $500 Amazon gift card and a two-hour strategic consultation with two of Immersion Active’s senior digital marketing strategists. Congratulations to American Standard Brands, Lennar Homes and Tunstall Americas!
Initial findings from the survey show digital marketing trends around content, data, analytics and reporting; online+direct response strategies; optimizing the website experience and lead nurture. Immersion Active will share our findings and insights around the mature market Leadership Survey this summer.
The Mature Market – Marketing Leadership Survey key points:
- Content trends
- Data, Analytics and Reporting
- Online & Direct Response Strategies
- Optimizing Your Website & Customer Experience
- Lead Nurturing and Followup
Thank you to everyone who participated in the research to help Brands understand and connect with the mature market in these ever changing technology times. For more information on digital marketing to boomers, seniors and the mature markets, visit our resources page.