Healthcare Marketing for the Senior Consumer

Innovative Digital Marketing Strategy for the Healthcare Industry

Who We Are

Immersion Active is proud to be a leading digital solutions company specializing in on-line marketing for medical device manufacturers and health insurance companies.

We are driven by our mission to work with companies and products that enable seniors to live with authenticity, vitality and purpose. This mission is shared with our current medical device manufacturing and health insurance clients, who are the best in class in their industry.

Healthcare Industry Focus

Medical Device Manufacturing

Digital solutions to reach, educate, and convert consumers, family caregivers, physicians, and businesses on the differentiated value of their medical device technology.

Health Insurance

From customer education to acquisition and retention, our innovative digital marketing solutions enable a meaningful online engagement. By assessing and identifying customer profiles and leveraging tailored messaging, customers will choose the right insurance offerings that meets their or their loved one's needs.

Our Team

Our healthcare team includes strategists, designers, paid media specialists, copywriters, and social media gurus focused specifically on the 50+ consumer. We offer each client a custom solution designed to fit your unique needs, which may encompass market research, customer acquisition journey mapping, product testing and piloting, analytics, and technology platforms.

Three commonly requested digital marketing services include the following: lead generation campaigns; website design; and social media management.

Lead Generation

Driving leads can be a challenge, especially if you are selling to the 50+ consumer. Immersion Active’s Lead Generation campaigns drive high lead volumes at lower costs and of superior quality than traditional campaigns.


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Website Design

75% of consumers make judgements on a company’s credibility based on their website design. It is vital that your website effectively tells your brand’s unique story while still driving leads to your sales team.


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Social Media Monitoring

Over 70% of 50+ consumers use social media channels like Facebook and YouTube to learn about brands and explore options. Let Immersion Active manage your brand’s social media presence to engage and reach your audience.


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Our unique approach is based on over 100 years of combined experience, where we have gained an understanding of how to engage seniors and their family caregivers. Through this experience, we have developed a proven methodology to reach senior consumers and their family caregivers called Meaningful Online Engagement Modeling (MOEM). This approach enables us to build strong emotional connections between the consumers and the brand to create a solution tailored to drive success for your business!

Let’s Talk

Please contact us using the information below.
We reply to all inquires within one business day.

Our Location

ia-map-markerImmersion Active
44 North Market Street, 3rd Floor
Frederick, MD 21701

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