Healthcare Marketing for the Senior Consumer

Innovative Digital Marketing Strategy for the Healthcare Industry

Healthcare Digital Marketing Advisor

The Best Places to Target Female Boomers Online

This post will not be what you hoped it would be, but it will be helpful. When it comes to marketing to female boomers online, I think it’s high time that marketers give up on finding that elusive unicorn of web properties…you know, the one where older women with disposable income congregate in large numbers […]

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5 Mistakes of Lead Generation with Mature Consumers

These five mistakes in lead generation with mature consumers are some of the most common among marketers. Each one costs marketers hundreds of potential leads and, consequently, thousands of dollars. Don’t get caught making one of these mistakes! 1. Brands don’t capture existing demand before they spend on lead generation. The first mistake happens simply because […]

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A Real-World Approach to Boomer and Senior Lead Acquisition

Is developing a marketing approach to reach the mature markets really worth it for your brand or business? Does this seem like a potentially high cost, high effort or high risk exercise? Chances are that if you’re reading this, you already understand that mature consumers are viable – beyond viable – representing the lion’s share […]

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Connecting to the Needs of Pre-Retirees

I did a quick survey of some friends and family today, asking them how they would define a “pre-retiree.” Here’s what I heard: Age: 45– 80 Gender: Male or Female Marital Status: Married or divorced Annual Income: $35,000 – $150,000 This wide variety in answers didn’t surprise me. As the Boomer generation ages, they are […]

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Baby Boomers Eating Up Cosmetic Dentistry

In a column published in Dental Economics, Dr. Craig Cooper analyzes the affect of baby boomer consumers on implant dentistry. He attributes the growth of the implant dentistry industry to baby boomers discretionary spending: “Folks who prefer driving BMWs to Fords want the best when it comes to dental care … and many are willing […]

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