Healthcare Marketing for the Senior Consumer
Innovative Digital Marketing Strategy for the Healthcare Industry

Who We Are

Immersion Active is proud to be a leading digital solutions company specializing in on-line marketing for medical device manufacturers and health insurance companies.We are driven by our mission to work with companies and products that enable seniors to live with authenticity, vitality and purpose. This mission is shared with our current medical device manufacturing and health insurance clients, who are the best in class in their industry.

Healthcare Industry Focus

Medical Device Manufacturing

Digital solutions to reach, educate, and convert consumers, family caregivers, physicians, and businesses on the differentiated value of their medical device technology.

Health Insurance

From customer education to acquisition and retention, our innovative digital marketing solutions enable a meaningful online engagement. By assessing and identifying customer profiles and leveraging tailored messaging, customers will choose the right insurance offerings that meets their or their loved one's needs.

Our Team

Our healthcare team includes strategists, designers, paid media specialists, copywriters, and social media gurus focused specifically on the 50+ consumer. We offer each client a custom solution designed to fit your unique needs, which may encompass market research, customer acquisition journey mapping, product testing and piloting, analytics, and technology platforms.

Three commonly requested digital marketing services include the following: lead generation campaigns; website design; and social media management.

lead generation

Driving leads for your community can be a challenge, especially if you are selling to 50+ homebuyers who may not be ready to buy for 36+ months and you need quality leads with common interests and available funding. Immersion Active’s Lead Generation campaigns drive high lead volumes at lower costs and of superior quality than traditional campaigns. Sales teams love us. Find out why.

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website design

75% of senior homebuyers go online to search for homes so it’s vital that your website effectively tell your community’s unique story while still driving leads to your sales team.

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social media monitoring

Over 70% of 50+ consumers use social media channels like Facebook and YouTube to learn about brands and explore options. Yet, mastering the balance between building a community and selling real estate leaves many builders frustrated. Let Immersion Active manage your social media channels so your sales team can focus on selling.

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Over 10 years ago, Immersion Active began focusing on digital marketing to 50+ consumers because we believed, as we still do, that they represent an underserved and misunderstood consumer online. By using the Internet to help mature consumers connect with ethical, trustworthy brands, we help older adults live healthier, fuller, and more meaningful lives. Senior Living plays a crucial role in helping to fulfill this goal and that's why we believe that together, we can help older adults live with authenticity, vitality, and purpose.

Let's Talk

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