News & Events

Dot Boom turns 2 and ranks among Amazon’s top 50 direct marketing and consumer behavior ebooks.

Happy Birthday, Dot Boom! After two years, Immersion Active’s guide to engaging boomers and seniors online continues to experience demand from around the globe. In fact, the Kindle version of Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement recently ranked among the top 50 marketing ebooks on Amazon in both the direct marketing and consumer behavior categories. For more information on the little book that executives from AARP, Humana, Haggar, PBS and Microsoft hail as “powerful,” “penetrating,” “innovative,” and “actionable,” visit Dot Boom on Amazon.