On January 7th, Immersion Active President, David Weigelt will be moderating a panel at this yearÍs 2014 Consumer Electronics Show (CES) Silvers Summit in Las Vegas to discuss the challenge brands are facing in ñCracking the Distribution Code.
The biggest hurdle for companies producing products for the 50+ market center around messaging, consumer education and channel distribution. Discover the insights that will give your company a leg up in cracking the code and propel your company to new heights.
Joining David on this year’s panel include:
- Ed Keller, CEO of EarQ. A nationwide network of hearing healthcare providers. EarQ offers cutting-edge business consulting strategies and a suite of marketing support services to its members in order to help ensure the overall success of private practices in communities from coast to coast.
- Tony Wells, SVP and CMO of The ADT Corporation. Most commonly known for providing residential and small business electronic security, fire protection and other related alarm monitoring services in North America. ADT also provides the Home Health Companion Service, to help yourself or someone you love maintain their independence.
- Kevin Harrington, Chairman and Founder as As Seen On TV, Inc. is widely acknowledged as a pioneer and principal architect of the infomercial industry. He has been involved with over 500 product launches and that resulted in sales of over $4 billion worldwide. Due to his extensive resume, Kevin was selected as an investor “Shark” on the ABC television series Shark Tank produced by Mark Burnett.
In the past several years, we have seen a significant amount of money and sophisticated thought going into products and services focused on the aging consumer said Weigelt. I am thrilled about our panel and how we can approach this challenge brands are facing with the huge disconnect between these products and services and older consumers.
About Silvers Summit:
Silvers Summit is the premier conference where technology meets the needs of an aging society. Companies, distributors, journalists, research firms, think tanks, buyers and sellers demonstrate the products and services that will help the Boomer and Beyond consumer maintain their high quality of life and independence.