News & Events

News and Events

Advertising to Baby Boomers through Social Media: 55+ Housing Edition

Earlier this month, Kathi Scharf and I presented at the International Business Show in Orlando, FL. As a part of the 55+ Housing track, I presented on how to leverage social media to market to 55+ consumers. I focused on how older adults use social media and how to create ad campaigns to better connect […]

January 25, 2018

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