News & Events

News and Events

Why Aging-In-Place Remodelers Need to Connect with Family Caregivers

Over 44 million Americans provide care for senior loved ones each year and 66% of those family caregivers say they have a significant impact on that senior’s purchasing behavior. Whether you’re selling walk-in tubs, barrier-free showers, ramps, chair lifts, kitchens, flooring, additions, or other aging-in-place mods, understanding the role the family caregiver plays in that purchasing decision can mean the […]

March 28, 2018

Lisa McElwain and Kathi Scharf speak at NAHB’s International Builders Show

Orlando, January 9-11, 2018 Immersion Active team members tackled some of the hottest topics in property development and remodeling January 9-11, 2018 at the NAHB International Builders Show (IBS) in Orlando, Florida. Lisa McElwain, Paid Media Group Lead for Immersion, helped property developers targeting older adults learn more about social media and how to build […]

January 31, 2018

Immersion Team Trades Laptops for Ladles

After hours last Thursday, Immersion Active employees traded in their laptops for ladles as they joined colleagues at New North to serve meals at the Frederick Community Action Agency’s Soup Kitchen. The program provides daily hot, nutritious dinners to anyone in need, and is heavily reliant on volunteers to carry out this mission.

September 12, 2017

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