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Why Aging-In-Place Remodelers Need to Connect with Family Caregivers

Over 44 million Americans provide care for senior loved ones each year and 66% of those family caregivers say they have a significant impact on that senior’s purchasing behavior. Whether you’re selling walk-in tubs, barrier-free showers, ramps, chair lifts, kitchens, flooring, additions, or other aging-in-place mods, understanding the role the family caregiver plays in that purchasing decision can mean the difference between success and failure. In this session, you’ll learn about the family caregivers’ demographics; buyer journey; and objections and concerns, as well as marketing tactics to connect with this consumer. You’ll leave with a variety of specific strategies you can use to target these influential consumers.