(Frederick, MD) September 11, 2018 –Ageless Innovation LLC is partnering with Immersion Active to market the company’s innovative product line of companion pets, Joy for All, which was designed to address the unique needs of the older adult market. Immersion Active is the leading digital marketing and solutions company focused on reaching the mature consumer.
“As a digital solutions company, our mission is to help brands connect their products and services with consumers in the second half of life, in order to help them to live with vitality, authenticity, and purpose,” said Matt Pomrink, Vice President of Solutions at Immersion Active. “By combining our knowledge of the behaviors and needs of adults aged 50+ with the purpose-built Joy for All Companion Pets, we can help make a positive, measurable impact on the lives of older adults.”
The Joy for All Companion Pets mirror the look and the feel of real cats and dogs. The motion-sensor-enabled and low-maintenance “pets” are designed specifically for an older demographic who want to enjoy the fun and companionship of a dog or cat without the responsibilities and expense of taking care of a real pet.
“The older adult population has unique needs,” said Meghan Gamboa, Senior Vice President of Marketing for Ageless Innovation. “Our Companion Pets help aging loved ones combat loneliness and social isolation and are having a positive impact on those living with all forms of cognitive decline. Working with Immersion Active will help us ensure we’re creating lasting relationships with this amazing population, as well as their loved ones and caregivers.”
For more information about the Joy for All line of Companion Pets, visit joyforall.com.
About Immersion Active
Founded in 1998, Immersion Active is the leading digital marketing and solutions company with a focus on Ageless Marketing. As experts on how to market to consumers across age segments in the second half of life and demographics by making an emotional connection that addresses consumer’s core needs, Immersion Active integrates data-driven digital marketing strategies with cutting-edge sales techniques to help companies win their best customers. To learn more about Immersion Active’s digital solutions visit: www.immersionactive.com
About Ageless Innovation
Ageless Innovation is a global company devoted to developing fun and engaging products for older adults. Beginning with the award-winning line of Joy for All Companion Pets, Ageless Innovation is focused on creating products that promote fun, joy and play while reducing the cost of care and creating meaningful connections for older adults, their families, and caregivers. www.joyforall.com