Immersion Active Acquires Award-Winning Marketing and Advertising Agency Gilbert & Sheppard Group

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Integrated sales and marketing
for the mature markets.

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Connecting brands with Boomers and Seniors who want to age in place.

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Over 130 awards and $1.5 billion in successful online transactions.

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Engaging family caregivers
and their senior loved ones.

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A proven track record marketing to boomers & seniors online. Reaching the 50+ Marketplace.

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A proven track record with over $1.5B in successful online transactions and a $14 avg ROI.

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Purchase our new Alzheimer’s Caregiver Profile for in-depth marketing advice.

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'I love how Immersion is always challenging me to learn more and sharpen my skills as a marketer.'

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Brands we’ve worked with…

AARP 50+Hylands family solutionsDel Webb active adult communitiesHome Instead Senior Care at homeHumana health insuranceJoy for AllNoble's PondPenn NationalSummerhouse

Strategy & Consulting

Strategy and consulting services provide customized, digital solutions to help you reach and convert your target boomer and mature market audience.

From business analyses and campaign planning to online media/channel mix plans, we work with you to understand and optimize key moments in your customer lifecycle and increase engagement and profitability.

Digital Advertising & Lead Generation

Immersion Active specializes in digital advertising campaigns that reach and convert boomer, mature and senior audiences.

Our experience with this mature demographic gives your campaign a solid foundation, but then our teams really get to work creating powerful testing, optimization and management strategies to make the most of your advertising investment.

Email & Marketing Automation

Our Email and Marketing Automation team learns how your target audience communicates, then crafts communications strategies and messaging that speak directly to the mature consumer.

Our segmentation, analytics and email testing is designed to learn more about the behaviors of your target audience and we use these insights to improve the performance of your communications.

Analytics & Optimization

Analytics and Optimization services focus on delivering better results by uncovering what’s most important to our client’s bottom line.

Every Immersion Active client team includes an Optimization Analyst whose role is to identify opportunities for improvement and create optimization/testing plans that focus on the areas with the highest potential Return On Investment (ROI).

Copywriting & Content

Copywriting and Content Development makes audience and customer insights come alive in our communications with the consumer.

Immersion Active’s client teams continually evaluate the communications and the channels used based upon user data, analytics and voice of customer insights to keep the communications fresh and engaging.

Creative Development

Our award winning Design and Development team are experts at crafting meaningful, emotionally engaging and results-driven online experiences.

Creative isn’t just about looking pretty. Our websites, landing pages, emails, video and interactive experiences work together as part of a coherent online ecosystem guiding users towards action that produces results.

Integrated Sales & Marketing

Integrated sales and marketing services grow the number of qualified leads and sales opportunities.

It is the art and science of maintaining the customer’s permission to interact and engage them while they educate themselves through the sales funnel.


We pride ourselves on working alongside our clients’ internal marketing teams, and we are often asked to train them on the subtleties of marketing to 50+ audiences.

We offer 50+ Marketing Bootcamps, as well as more specific training on areas like copywriting and interaction design for older adults. We can also design custom programs that take a deeper dive into more specific areas.