Resources - Whitepapers & Research

Buddy, Can You Spare a Job? The MetLife Study of the New Realities of the Job Market for Aging Baby Boomers
MetLife Mature Market Institute, 10/09

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Boomer Bookends: Insights Into the Oldest and Youngest Boomers
MetLife Mature Market Institute , 2/09

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Then and Now: Understanding Boomers' Evolving Perspectives
Focalyst, 10/08

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5 social media lessons to learn from Eons
Immersion Active, 4/08

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Matures 62+ On the Internet: An Overlooked Audience
Focalyst, 4/08

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Meet the Grandparents: Introducing Today's First Time and Seasoned Grandparents
Grandparents.com and Focalyst, 12/07

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It's Good to be Green: Socially Conscious Shopping Behaviors Among Boomers
Focalyst, 12/07

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Highlights of the MetLife Study of Boomers: Ready to Launch
MetLife Mature Market Institute, 11/07

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Social Media and the Healthcare Industry: Booming with the Boomers?
Immersion Active, 6/07

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Silver surfers are catching the social networking wave
Immersion Active, 4/07

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10 Internet marketing elements that 50-plus consumers love
Immersion Active, 2/07

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Marketing Wisdom for 2007: 110 Marketers & Agencies Share Real-Life Tips
MarketingSherpa, 1/07

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Challenge-response challenges 50-plus users
Immersion Active, 12/06

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Interactive Design Preferences of 50+ Adults
Immersion Active, 5/06

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eMarketing Strategies
WebAdvantage.net/Immersion Active, 5/06

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Don't Count On It: Boomer and 50+ Consumer Brand Loyalty
Focalyst, 12/05

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Reinventing Aging: Baby Boomers and Civic Engagement
Harvard University and MetLife Foundation, 12/04

Download PDF (800 KB)

Targeting Seniors: Strategies to Promote Online Marketing Relationships in Healthcare
MarketResearch.com, 4/03

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Usability for Senior Citizens
Jakob Nielsen, 4/02

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