Resources - Whitepapers & Research

Below is a select list of industry insight from a variety of sources (including us) with regard to boomer and senior marketing.

Grandparent Stats and Data
Immersion Active, 12/13

Download PDF (1.1M)

Caregiver Stats and Data
Immersion Active, 12/13

Download PDF (1.1M)

Pre-Retiree Stats and Data
Immersion Active, 12/13

Download PDF (1.1M)

Health Conscious Boomer Stats and Data
Immersion Active, 12/13

Download PDF (1.1M)

The Growing Importance of Charity Websites to Philanthropy
Dunham + Company, 10/13

Download PDF (844K)

Reaching Today's Boomers & Seniors Online
Google | Ipsos, 7/13

Download PDF (8.6M)

Family Caregivers are Wired for Health
Pew Research Center, 6/13

Download PDF (2M)

Livable Communities & Aging In Place: Developing an elder-friendly community
Partners for Livable Communities, 2/13

Download PDF (1.1M)

Why Aging In Place Matters
Point Forward Solutions, 9/12

Download PDF (480KB)

Family Caregivers Online
Pew Research Center, 7/12

Download PDF (1.2MB)

Older Adults and Internet Use
Pew Research Center, 6/12

Download PDF (940KB)

Aging in Place 2.0: Rethinking Solutions to the Home Care Challenge
MetLife Mature Market Institute, 9/10

Download PDF (370kb)

Buddy, Can You Spare a Job? The MetLife Study of the New Realities of the Job Market for Aging Baby Boomers
MetLife Mature Market Institute, 10/09

Download PDF (1.6 MB)

Boomer Bookends: Insights Into the Oldest and Youngest Boomers
MetLife Mature Market Institute , 2/09

Download PDF (2.8 MB)

Then and Now: Understanding Boomers' Evolving Perspectives
Focalyst, 10/08

Download PDF (28 KB)

5 social media lessons to learn from Eons
Immersion Active, 4/08

Download PDF (176 KB)

Matures 62+ On the Internet: An Overlooked Audience
Focalyst, 4/08

Download PDF (408 KB)

Meet the Grandparents: Introducing Today's First Time and Seasoned Grandparents
Grandparents.com and Focalyst, 12/07

Download PDF (304 KB)

It's Good to be Green: Socially Conscious Shopping Behaviors Among Boomers
Focalyst, 12/07

Download PDF (88 KB)

Highlights of the MetLife Study of Boomers: Ready to Launch
MetLife Mature Market Institute, 11/07

Download PDF (84 KB)

Social Media and the Healthcare Industry: Booming with the Boomers?
Immersion Active, 6/07

Download PDF (64 KB)

Silver surfers are catching the social networking wave
Immersion Active, 4/07

Download PDF (76 KB)

10 Internet marketing elements that 50-plus consumers love
Immersion Active, 2/07

Download PDF (184 KB)

Marketing Wisdom for 2007: 110 Marketers & Agencies Share Real-Life Tips
MarketingSherpa, 1/07

Download PDF (2.3 MB)

Challenge-response challenges 50-plus users
Immersion Active, 12/06

Download PDF (84 KB)

Interactive Design Preferences of 50+ Adults
Immersion Active, 5/06

Download PDF (247 KB)

eMarketing Strategies
WebAdvantage.net/Immersion Active, 5/06

Download PDF (96 KB)

Don't Count On It: Boomer and 50+ Consumer Brand Loyalty
Focalyst, 12/05

Download PDF (212 KB)

Reinventing Aging: Baby Boomers and Civic Engagement
Harvard University and MetLife Foundation, 12/04

Download PDF (800 KB)

Targeting Seniors: Strategies to Promote Online Marketing Relationships in Healthcare
MarketResearch.com, 4/03

View White Paper

Usability for Senior Citizens
Jakob Nielsen, 4/02

View White Paper

Featured Resources

Books:

Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08

Download PDF (512 KB)

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White Papers:

Grandparent Stats and Data, Immersion Active, 12/13

Download PDF (512 KB)

View more resources

Newsletters:

5 social media lessons to learn from Eons, Immersion Active, 4/08

Download PDF (512 KB)

View more resources

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