Resources
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- 10/31/09
Zoomer Show 2009 - 10/30/09
Society of Certified Senior Advisors 2009 Summit - 10/22/09
AARP Life@50+ - > View all
News
Resources - Mature Market Headlines
Click on the expandable category headings to access over 600 articles on the boomer and senior marketplace.
Beauty and Exercise Articles
As Baby Boomers Flock to Get Fit, Gyms Prepare for Aging Exercisers
The National Post, 10/29/09
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The National Post, 10/29/09
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In the Long Run, Boomers May Discover that Racewalking is the Way to Go
The Washington Post, 6/9/09
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The Washington Post, 6/9/09
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Baby Boomers Keep Healthy with Senior Fitness Classes
The Pittsburgh Tribune-Review, 7/3/08
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The Pittsburgh Tribune-Review, 7/3/08
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Foot Care Provider Aims for Eco-Friendly Natural Formulations
CosmeticsDesign.com, 2/12/08
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CosmeticsDesign.com, 2/12/08
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Women's Weight Loss and Fitness: Will This Booming Market Suffer from Success?
The Franchise Update Media Group, 2/7/08
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The Franchise Update Media Group, 2/7/08
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Featured Resources
Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
Download PDF (512 KB)
Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
Download PDF (512 KB)
How do older people learn about the Internet? Many are Internet savvy but not all. Help is at hand. http://bit.ly/9NIOOY
6:41 AM by 20plus30
@Articlesmart You've probably learned that Baby Boomers respond differently online. How should you market to them? www.dotboombook.com
11:48 AM by immersionactive
are Publicaster's share tools topic or content-block specific?#awarenessinc
3:21 PM by davidweigelt
Are you telling me that seniors like to swim too?
from Boomer Immersion
Marketing to Older Adults: More Than a Cheap Laugh and a Fast Buck
from Boomer Immersion
More advertisers? Not for More Magazine
from Boomer Immersion
eMarketer: Seniors Didn’t Catch the Wave
from Boomer Immersion
Nothing More “To Be Determined” for Boomer Social Network
from Boomer Immersion