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- 10/31/09
Zoomer Show 2009 - 10/30/09
Society of Certified Senior Advisors 2009 Summit - 10/22/09
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News
Resources - Mature Market Headlines
Click on the expandable category headings to access over 600 articles on the boomer and senior marketplace.
Career and Retirement Articles
After 40 Years, Age Discrimination Still Gets Second-Class Treatment
The New York Times, 11/6/09
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The New York Times, 11/6/09
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Forsaking Florida: When it Comes to Luring Retirees, Is the Sun Setting on the Sunshine State?
Newsweek, 9/25/09
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Newsweek, 9/25/09
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Why Boomers Will Retire More Comfortably than their Parents
U.S. News and World Report, 9/10/09
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U.S. News and World Report, 9/10/09
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Hope, Greed, and Fear: The Psychology Behind the Financial Crisis
Knowledge@Wharton, 4/15/09
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Knowledge@Wharton, 4/15/09
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The 20 Cities Where the Most Baby Boomers Will Retire
U.S. News and World Report, 4/1/09
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U.S. News and World Report, 4/1/09
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Retire on a Cruise Ship? New Concept Creates Boutique Housing Idea for Florida's Seniors
fox41.com, 2/16/09
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fox41.com, 2/16/09
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A Generation of Local TV Anchors is Signing Off
The New York Times (registration required), 11/30/08
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The New York Times (registration required), 11/30/08
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Seniors and Retirees Step Up Hunt for Jobs in Bad Economy
The Los Angeles Times, 11/6/08
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The Los Angeles Times, 11/6/08
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N.H.'s Changing Workforce: Managing the Multigenerational Workforce
The New Hampshire Business Review, 10/10/08
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The New Hampshire Business Review, 10/10/08
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Boomer Business Owners Expected to Hold on Tight
The Philadelphia Business Journal, 4/7/08
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The Philadelphia Business Journal, 4/7/08
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Encore Careers: The Idealism of Some Baby Boomers Lures Them to Jobs in Social Services
The Providence Journal, 3/16/08
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The Providence Journal, 3/16/08
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States Seek to Stretch Working Years of Baby Boomers About to Retire
All Headline News, 2/22/08
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All Headline News, 2/22/08
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Companies Hiring More College Graduates to Replace Baby Boomers
CBS news affiliate WSBT, 1/30/08
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CBS news affiliate WSBT, 1/30/08
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Baby Boomer Retirements Most Significant Workforce Trend in Next Ten Years
PR Newswire, 1/10/08
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PR Newswire, 1/10/08
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Five Biggest Mega-Trends of 2007...and What's on for 2008
Smart Company Magazine, 12/20/07
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Smart Company Magazine, 12/20/07
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Retirement Abroad: Baby Boomers Describe Living Outside America
The Washington Post, 9/30/07
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The Washington Post, 9/30/07
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Most Companies Have No Plan to Deal With Impending Brain Drain
Information Week, 9/25/07
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Information Week, 9/25/07
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Direct Marketers Finding a Valuable Resource in Hiring Senior Citizens
B to B Magazine, 9/4/07
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B to B Magazine, 9/4/07
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New Research Reveals that Guaranteed Income for Life is Top Retirement Goal for 97 Percent of Baby Boomers
Business Wire, 6/28/07
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Business Wire, 6/28/07
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Some Firms Offer Help as More Employees Juggle Work, Care for Aging Parent
USA Today, 6/26/07
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USA Today, 6/26/07
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Nonprofit Firms Face Challenges and Some Opportunity with Advent of Retirement of Baby Boomers
The Conference Board, 5/31/07
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The Conference Board, 5/31/07
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Featured Resources
Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
Download PDF (512 KB)
Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
Download PDF (512 KB)
How do older people learn about the Internet? Many are Internet savvy but not all. Help is at hand. http://bit.ly/9NIOOY
6:41 AM by 20plus30
@Articlesmart You've probably learned that Baby Boomers respond differently online. How should you market to them? www.dotboombook.com
11:48 AM by immersionactive
are Publicaster's share tools topic or content-block specific?#awarenessinc
3:21 PM by davidweigelt
Are you telling me that seniors like to swim too?
from Boomer Immersion
Marketing to Older Adults: More Than a Cheap Laugh and a Fast Buck
from Boomer Immersion
More advertisers? Not for More Magazine
from Boomer Immersion
eMarketer: Seniors Didn’t Catch the Wave
from Boomer Immersion
Nothing More “To Be Determined” for Boomer Social Network
from Boomer Immersion