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Society of Certified Senior Advisors 2009 Summit - 10/22/09
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News
Resources - Mature Market Headlines
Click on the expandable category headings to access over 600 articles on the boomer and senior marketplace.
Marketing and Advertising Articles
Craig Ferguson on 'Why Everything Sucks'
The Late Late Show with Craig Ferguson, 10/29/09
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The Late Late Show with Craig Ferguson, 10/29/09
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Kimberly-Clark launches largest campaign ever for its Depend brand
MediaPost Publications, 3/30/09
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MediaPost Publications, 3/30/09
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Despite recession, more than 50% of marketers Increase spending on social media
Read Write Web, 3/18/09
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Read Write Web, 3/18/09
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Barbie turns 50, but dolls forever young in eyes of U.S. girls
The Chicago Tribune, 2/28/09
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The Chicago Tribune, 2/28/09
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How to market to grandparents -- Q&A on Tips, Tactics and Results
Marketing Sherpa (Registration Required), 2/3/09
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Marketing Sherpa (Registration Required), 2/3/09
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Bridging the trust gap: The new thinking on customer lifestage and lifestyle
MyCustomer.com, 7/3/08
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MyCustomer.com, 7/3/08
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A fundamental attitude change sweeping the baby boomer generation means changes in marketing to these 77 million Americans
Market Wiire, 6/4/08
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Market Wiire, 6/4/08
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Micheal Eisner sees web's future in storytelling
Advertising Age (registration required), 5/20/08
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Advertising Age (registration required), 5/20/08
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Aging boomers most lucrative market for just about everything
Canwest News Service, 3/31/08
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Canwest News Service, 3/31/08
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In the world of mobile ad campaigns, boomers can't get a signal
http://www.theglobeandmail.com/servlet/story/RTGAM, 3/28/08
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http://www.theglobeandmail.com/servlet/story/RTGAM, 3/28/08
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Brand advertising on game sites performs best with women over 45
Center for Media Research (registration required), 3/24/08
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Center for Media Research (registration required), 3/24/08
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Coldwater Creek slashes advertising, heads back to heritage
MediaPost Publications, 3/12/08
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MediaPost Publications, 3/12/08
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Grandparents.com and Focalyst unveil comprehensive new study of U.S. grandparents
PR Web, 12/6/07
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PR Web, 12/6/07
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Tailoring messages a new audience: Wrinkled baby boomers
The New York Times (registration required), 10/4/07
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The New York Times (registration required), 10/4/07
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A bank for the masses reaches for the elite
The New York Times (registration required), 10/3/07
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The New York Times (registration required), 10/3/07
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Media players go after free-spending boomers
Advertising Age (registration required), 9/3/07
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Advertising Age (registration required), 9/3/07
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Life Alert's slogan 'I've fallen, and I can't get up!' ranked No. 1 on USA Today's list of most memorable ad campaigns
PRNews Wire, 8/6/07
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PRNews Wire, 8/6/07
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Minivan pioneer Chrysler hopes new designs reinvigorate slumping segment
The Pittsburgh Post-Gazette, 8/5/07
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The Pittsburgh Post-Gazette, 8/5/07
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Marketing: Targeting women is tricky; better to gauge abilities
Bank Technology News, 7/1/07
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Bank Technology News, 7/1/07
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Unilever resuscitates the demo left for dead
Advertising Age (registration required), 5/28/07
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Advertising Age (registration required), 5/28/07
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Marketing firms targeting elderly draw attention from regulators
Investment News, 3/26/07
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Investment News, 3/26/07
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Featured Resources
Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
Download PDF (512 KB)
Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
Download PDF (512 KB)
How do older people learn about the Internet? Many are Internet savvy but not all. Help is at hand. http://bit.ly/9NIOOY
6:41 AM by 20plus30
@Articlesmart You've probably learned that Baby Boomers respond differently online. How should you market to them? www.dotboombook.com
11:48 AM by immersionactive
are Publicaster's share tools topic or content-block specific?#awarenessinc
3:21 PM by davidweigelt
Are you telling me that seniors like to swim too?
from Boomer Immersion
Marketing to Older Adults: More Than a Cheap Laugh and a Fast Buck
from Boomer Immersion
More advertisers? Not for More Magazine
from Boomer Immersion
eMarketer: Seniors Didn’t Catch the Wave
from Boomer Immersion
Nothing More “To Be Determined” for Boomer Social Network
from Boomer Immersion