Resources - Mature Market Headlines

Click on the expandable category headings to access over 600 articles on the boomer and senior marketplace.

Today's Featured Stories

Marketing and Advertising

Aging In Place

Beauty and Exercise

Blogs and Commentary


Career and Retirement

Demographic Characteristics

Education and Lifelong Learning



Finance and Spending


Home Improvement and Real Estate


Politics and Government

Old and poor: America's forgotten
The Henry J. Kaiser Family Foundation , 3/25/14
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Healthcare's generation gap
The New York Times, 8/16/09
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Recreation and Hobbies

Relationships and Sex

Senior Living

Technology and the Internet


Immersion Active in the News

Going beyond clicks: How to engage 50+ customers online
Selling to Seniors (registration required), 5/15/09
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A business boom, courtesy of baby boomers
The Frederick News-Post, 2/19/09
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Featured Resources


Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08

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White Papers:

Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06

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10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07

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