Resources
Events
- 6/13/13
Immersion Active Webinar: There's No Place Like Home - 5/8/13
Immersion Active Webinar: Target Boomer - 3/12/13
10th Annual What's Next Boomer Business Summit - > View all
News
Resources - Mature Market Headlines
Click on the expandable category headings to access over 600 articles on the boomer and senior marketplace.
Today's Featured Stories
Marketing and Advertising
Aging In Place
Beauty and Exercise
The National Post, 10/29/09
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Blogs and Commentary
Caregiving
Career and Retirement
SILive.com, 5/22/13
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Millionaire Corner, 5/8/13
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Fox Business, 5/1/13
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Demographic Characteristics
Education and Lifelong Learning
The New York Times, 12/12/08
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Entertainment
Family
The Baltimore Examiner, 9/10/09
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Finance and Spending
The Philadelphia Inquirer, 9/14/09
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Healthcare
Home Improvement and Real Estate
International
Politics and Government
Recreation and Hobbies
Relationships and Sex
Senior Living
Technology and the Internet
Med City News, 5/22/13
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Travel
The Chicago Tribune, 10/18/09
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Immersion Active in the News
Selling to Seniors (registration required), 5/15/09
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Featured Resources
Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
Download PDF (512 KB)
Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
Download PDF (512 KB)
To increase #LeadGen conversions, focus on providing mature consumers w/experiences that inspire sharing w/others \u2013 http://t.co/tMprkhUK
11:59 AM by immersionactive
The right word to describe work for Boomers? Try 'Work' Are the generational differences that large? http://t.co/PE3bU61O
1:33 AM by 20plus30
Where does @ImmersionActive plan on taking a client today that already has a 2,300% mid-year ROI? Higher.
6:10 AM by davidweigelt
Aging-In-Place Comes of Age for Boomers
from Boomer Immersion
Let’s Get Reacquainted, Mr. Boomer
from Boomer Immersion
Responsive Handling, Not Just for Cars Anymore.
from Boomer Immersion
Be Afraid. Be Very Afraid.
from Boomer Immersion
What Steve Jobs taught me about “old” people and product development
from Boomer Immersion