Resources - Mature Market Headlines

Click on the expandable category headings to access over 600 articles on the boomer and senior marketplace.

Today's Featured Stories

Marketing and Advertising

Aging In Place

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Blogs and Commentary

Caregiving

Career and Retirement

Demographic Characteristics

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Finance and Spending

Healthcare

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International

Politics and Government

Old and poor: America's forgotten
The Henry J. Kaiser Family Foundation , 3/25/14
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Healthcare's generation gap
The New York Times, 8/16/09
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Recreation and Hobbies

Relationships and Sex

Senior Living

The future of aging
American Society on Aging, 4/8/14
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Top of Their Game
Virginia Living, 1/16/14
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Technology and the Internet

Travel

Immersion Active in the News

Going beyond clicks: How to engage 50+ customers online
Selling to Seniors (registration required), 5/15/09
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A business boom, courtesy of baby boomers
The Frederick News-Post, 2/19/09
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Featured Resources

Books:

Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08

Download PDF (512 KB)

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White Papers:

Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06

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Newsletters:

10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07

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