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- 10/31/09
Zoomer Show 2009 - 10/30/09
Society of Certified Senior Advisors 2009 Summit - 10/22/09
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News
Resources - Mature Market Headlines
Click on the expandable category headings to access over 600 articles on the boomer and senior marketplace.
Today's Featured Stories
Marketing and Advertising
The Late Late Show with Craig Ferguson, 10/29/09
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Beauty and Exercise
The National Post, 10/29/09
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Blogs and Commentary
Caregiving
Career and Retirement
The New York Times, 11/6/09
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Demographic Characteristics
Education and Lifelong Learning
The New York Times, 12/12/08
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Entertainment
Family
The Baltimore Examiner, 9/10/09
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Finance and Spending
The Philadelphia Inquirer, 9/14/09
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Healthcare
Home Improvement and Real Estate
International
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Technology and the Internet
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The Chicago Tribune, 10/18/09
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Immersion Active in the News
Selling to Seniors (registration required), 5/15/09
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Featured Resources
Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
Download PDF (512 KB)
Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
Download PDF (512 KB)
Why firms fail to leverage trends - good article in the HBR that goes a long way to explain the attitude towards ageing http://bit.ly/bgrj3B
6:53 AM by 20plus30
Heading up to Hershey to see @johncmayer w/the boy for his birthday. He brought his guitar "just in case" :)
4:42 PM by davidweigelt
Jonathan, Joe and Dave traveled to Peosta, Iowa today. They'll be spending the next three days immersing... http://fb.me/ABdFfCpR
9:06 PM by immersionactive
Are you telling me that seniors like to swim too?
from Boomer Immersion
Marketing to Older Adults: More Than a Cheap Laugh and a Fast Buck
from Boomer Immersion
More advertisers? Not for More Magazine
from Boomer Immersion
eMarketer: Seniors Didn’t Catch the Wave
from Boomer Immersion
Nothing More “To Be Determined” for Boomer Social Network
from Boomer Immersion