Resources - Mature Market Headlines

Click on the expandable category headings to access over 600 articles on the boomer and senior marketplace.

Today's Featured Stories

Up Next: A Post-Digital World
Forbes Magazine, 11/25/09
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Women and Healthcare
MediaPost Publications, 11/25/09
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Marketing and Advertising

Craig Ferguson on 'Why Everything Sucks'
The Late Late Show with Craig Ferguson, 10/29/09
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Study: There's Money in Boomer Anxiety
MediaPost Publications, 10/26/09
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Marketing Knows No Age Limit
Destination CRM, 10/20/09
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Beauty and Exercise

Blogs and Commentary

Caring for the Elderly
The Boston Globe, 11/25/09
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Senior Market Is Complex, Lucrative
The Ocala Business Journal, 11/25/09
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Looking for Work in Your Fifties
The Wall Street Journal, 11/5/09
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Caregiving

Role Reversal
Media Post Publications, 10/21/09
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Career and Retirement

Demographic Characteristics

We Have Seen the Future, and It Is Old
MediaPost Publications, 11/23/09
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The Difference a Year Makes
The New York Times, 10/29/09
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Can Boomers Lead an Elder Revolution?
U.S. News and World Report, 10/29/09
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Education and Lifelong Learning

Entertainment

Family

Finance and Spending

Healthcare

Home Improvement and Real Estate

International

More Senior Surfers Going Online
The Toronto Star (Canada), 11/27/09
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Seniors Who Surf Are Less Depressed
Australian Aging Agenda, 10/19/09
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Boomers find job market unfriendly
News Day (Australia) , 9/24/09
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Politics and Government

Recreation and Hobbies

Relationships and Sex

Senior Living

Technology and the Internet

Travel

Immersion Active in the News

Going beyond clicks: How to engage 50+ customers online
Selling to Seniors (registration required), 5/15/09
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A business boom, courtesy of baby boomers
The Frederick News-Post, 2/19/09
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Featured Resources

Books:

Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08

Download PDF (512 KB)

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White Papers:

Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06

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Newsletters:

10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07

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