Resources

Events

News

Resources - Mature Market Headlines

Click on the expandable category headings to access over 600 articles on the boomer and senior marketplace.

Today's Featured Stories

Social Networking Doubles Among Boomers and Seniors
Emarketer, 9/13/10
> Read More
Senior Moment: Tweetin' Grannies and Gramps Outpace Social Whippersnappers
Fast Company, 9/1/10
> Read More

Marketing and Advertising

Craig Ferguson on 'Why Everything Sucks'
The Late Late Show with Craig Ferguson, 10/29/09
> Read More
Study: There's Money in Boomer Anxiety
MediaPost Publications, 10/26/09
> Read More
Marketing Knows No Age Limit
Destination CRM, 10/20/09
> Read More

Beauty and Exercise

As Baby Boomers Flock to Get Fit, Gyms Prepare for Aging Exercisers
The National Post, 10/29/09
> Read More
Boomers Revoluntionizing Gyms
The Baltimore Sun, 9/3/09
> Read More
For Older Athletes, Drug Question Emerges
The New York Times, 8/18/09
> Read More

Blogs and Commentary

Caring for the Elderly
The Boston Globe, 11/25/09
> Read More
Senior Market Is Complex, Lucrative
The Ocala Business Journal, 11/25/09
> Read More
Looking for Work in Your Fifties
The Wall Street Journal, 11/5/09
> Read More

Caregiving

Taking Over Elderly Parents' Finances
Forbes Magazine, 11/28/09
> Read More
Role Reversal
Media Post Publications, 10/21/09
> Read More
Caregivers, Too, Need Time Away
USA Today, 7/24/09
> Read More

Career and Retirement

Not Taking 'Not Hiring' for an Answer
The New York Times, 11/19/09
> Read More
Forsaking Florida: When it Comes to Luring Retirees, Is the Sun Setting on the Sunshine State?
Newsweek, 9/25/09
> Read More

Demographic Characteristics

We Have Seen the Future, and It Is Old
MediaPost Publications, 11/23/09
> Read More
The Difference a Year Makes
The New York Times, 10/29/09
> Read More
Can Boomers Lead an Elder Revolution?
U.S. News and World Report, 10/29/09
> Read More

Education and Lifelong Learning

Having a Bat Mitzvah in Their 90s Because It’s a Hoot
The New York Times, 3/21/09
> Read More
Community Colleges to Create Boomer Schools
AARP, 9/4/08
> Read More

Entertainment

PBS Series to Look at Baby Boomers
The Baltimore Examiner, 9/2/09
> Read More
The Anomie of the Boomers, Revisited
The New York Times, 8/21/09
> Read More

Family

Being a Grandparent Is Not Always a Breeze
The Guardian (United Kingdom), 11/20/09
> Read More
Baby boomers ponder move from parenthood to grandparenthood
The Baltimore Examiner, 9/10/09
> Read More

Finance and Spending

Five companies Google might buy next
The Wall Street Journal, 9/18/09
> Read More
Are baby boomers unlucky, moneywise?
CBS Money Watch, 8/21/09
> Read More

Healthcare

Baby Boomers Don't Use Preventative Services
MedPage Today, 11/19/09
> Read More
Treating Dementia, but Overlooking Its Physical Toll
The New York Times, 10/19/09
> Read More

Home Improvement and Real Estate

Boomer Bust
The Napa Valley Register, 11/28/09
> Read More
Lost wealth won't keep 50+ buyers down for long
Nation's Building News, 5/4/09
> Read More

International

More Senior Surfers Going Online
The Toronto Star (Canada), 11/27/09
> Read More
Seniors Who Surf Are Less Depressed
Australian Aging Agenda, 10/19/09
> Read More
Boomers find job market unfriendly
News Day (Australia) , 9/24/09
> Read More

Politics and Government

A Heated Debate Is Dividing Generations in AARP
The New York Times , 10/3/09
> Read More
Healthcare's generation gap
The New York Times, 8/16/09
> Read More
Mountain of debt: Social Security crisis looms
The Associated Press, 8/13/09
> Read More

Recreation and Hobbies

Retirees Can Use Skills to Volunteer
The Chicago Tribune, 10/11/09
> Read More
Leisure time is active time for today's boomer
The Washington Times, 6/5/09
> Read More

Relationships and Sex

Rethinking the Older Woman-Younger Man Relationship
The New York Times, 10/14/09
> Read More
Some baby boomers still get high: Report
The Associated Press, 8/19/09
> Read More

Senior Living

Glee! The Retirees' Talent Show
The New York Times, 10/18/09
> Read More
The games begin for over-50 leagues
The Pittsburgh Post-Gazette, 8/6/09
> Read More
Helping the elderly keep their driving skills
The New York Times, 7/17/09
> Read More

Technology and the Internet

How Web-Savvy Are Online Seniors?
eMarketer, 11/16/09
> Read More
Women Are Online, Shopping for Cosmetics
MediaPost Publications, 11/2/09
> Read More
Worldwide Ebb for Facebook
The Washington Post, 10/19/09
> Read More

Travel

Educational Travel Opportunities Booming for 50-Plus Crowd
The Chicago Tribune, 10/18/09
> Read More
Exploring a new career while on ‘vacation’
The Hartford Courant, 6/29/08
> Read More

Immersion Active in the News

Boomer women get social
DM News, 6/1/09
> Read More
Going beyond clicks: How to engage 50+ customers online
Selling to Seniors (registration required), 5/15/09
> Read More
A business boom, courtesy of baby boomers
The Frederick News-Post, 2/19/09
> Read More

Featured Resources

Books:

Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08

Download PDF (512 KB)

View more resources

White Papers:

Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06

Download PDF (512 KB)

View more resources

Newsletters:

10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07

Download PDF (512 KB)

View more resources

Our New Book - DOT BOOM - Available at Amazon.com
Share This Page

Expertise

Work

Resources

About

Book

Blog

Contact

Join Our Mailing List

First Name
Last Name
Email
 

Immersion Active

44 North Market Street, 3rd Floor, Frederick, MD 21701

(301) 685-6820 tel (301) 631 9276 fax

©Copyright 2012 Immersion Active. Site v4.2.