Resources - Industry Events

The Aging in America conference is the largest gathering of a diverse, multidisciplinary community of professionals from the fields of aging, healthcare and education. Immersion Active will be facilitating a poster session this year entitled, Engaging Family Caregivers via the Social Web.

The International Cemetery, Cremation and Funeral Association is the only international trade association representing all segments of the cemetery, funeral service, cremation and memorialization profession. Their annual conference provides networking and educational opportunities across multiple topics and disciplines. Immersion Active's David Weigelt will be presenting this year on the topic of Profitably Engaging Boomers via Social Media.

The Society is a fellowship of professionals that meet twice a year to discuss age-relevant issues. Immersion Active's David Weigelt is one of approximately 40 active members from around the globe.

Live @ 50+ is AARP's annual convention. This year, being held in sunny Orlando, Florida, David will be attending with his Grandmother for the true senior experience.

This event, held in various parts of the country, gathers garden center owners and managers from around the country with the opportunity to meet face-to-face with other member centers; talk with service providers and see the newest products from vendors. This year, Immersion Active's David Weigelt will give a keynote presentation on Marketing to Baby Boomers through Meaningful Online Engagement.

The Zoomer Show 2009 is Toronto's only consumer show and lifestyle expo for men and women over the age of 45.

Attendees will sample, learn, discover, and play as over 200 exhibitors provide information, products, services, advice, giveaways, and entertainment.

SCSA's international membership brings diverse opportunities, contributions, and sharing from a broad base of experience and expertise. At the 2009 CSA Summit, the art of selling, the science of aging, and the camaraderie of networking with the top CSAs in the country.

Attendees will benefit from:

• Proven strategies you can use to build your own business


• The best educational sessions available anywhere in senior services


• Outstanding headline keynotes speakers who will inspire you


• Extraordinary networking opportunities with your fellow CSAs


• Invaluable support materials, prepared by SCSA specifically for the Summit


• The first-ever conference of its kind to be delivered via the web right into ease and comfort of your own home or office

Immersion Active partner David Weigelt will be presenting at the 2009 SCA summit on targeting baby boomers and seniors online.

The 2009 National Event & Expo, scheduled from October 22 to 24, will be at the Sands Expo and Convention Center, Las Vegas, where the party never stops. You won't want to miss these three days and nights of concerts, celebrity speakers, engaging educational forums, hundreds of interactive exhibitors, giveaways, and much, much more. Meet up with old friends, bring the family, and make new friends.

Notable speakers for this year's event include Maya Angelou, Steve Guttenberg, Norman Lear, Blake Mycoskie, Al Roker, and Gail Sheehy.

The 2009 Senior Living Conference will help attendees enhance resident services, weather economic challenges, and raise the bar of operational excellence. This two-day event is an opportunity to connect with dynamic professionals and programs affecting change in the constantly-evolving senior living industry.

Immersion Active partner David Weigelt will hold a presentation titled "Marketing to Baby Boomers in the 'Web' of Social Media," during which, he will:

• Explore a developmental approach to marketing, which facilitates a deeper emotional connection with mature consumers
• Determine the specific types of social media that are most popular with boomers
• Define meaningful online engagement as it relates to boomer consumers
• Show attendees how they can turn their brand into an online influencer with a model for replicable success

The American Society on Aging regional Conferences on Aging offer cutting-edge programs and continuing education for professionals who work will older adults. For more than 15 years, ASA's regional Conferences on Aging have offered:

• Focused, highly practical training that discusses issues and skills of importance to participants
• Regional and national experts in the field that bring offer exciting exchange of ideas and perspectives
• Convenient and cost-effective sessions

This year's East Coast conference featured Immersion Active partner David Weigelt in a presentation on marketing to baby boomers in the "Web" of social media. Weigelt will explore a developmental approach to marketing, recognize the specific types of social media most popular with baby boomers, and define meaningful online engagement as it relates to older adults.

During a special session at the 5th World Aging and Generations Congress, Immersion Active partner David Weigelt will speak on a panel titled "Mature Marketing Around the Globe: Challenges, Chances, and Examples."

The purpose of this session is to identify and analyze the primary challenges and opportunities in mature marketing by offering insight into marketing strategy from around the world.

During this session, Weigelt and his fellow panelists will address issues like:

• How the mature markets are being segmented worldwide
• How successful mature marketing campaigns are designed and implemented
• What the main challenges in marketing to mature consumers are
• How product and marketing managers can better understand and appeal to mature consumers 
• How the Internet and social networking are changing the face of marketing to this group

This one-day workshop will bring together top mature marketers from around the globe to share valuable insights, new research, and proven strategies for building successful relationships with baby boomer and senior consumers.

"Targeting Boomers and Beyond" is co-hosted by the International Mature Marketing Network and the Market Research Global Alliance. Speakers include:

• Dr. Carol Orsborn, senior strategist with Vibrant Nation
• Sandra Timmerman, executive director of the MetLife Mature Market Institute
• Andrew Nibley, Chairman and CEO of Marsteller
• Brent Green, author and generational marketing expert
• Kevin Lavery, managing director of Millennium Direct

Boomers are expected to make up more than 27% of Florida's population by 2010 and over 30% by 2015. This makes the state one of the world's best arenas for the research, development, design, testing, and launching of products and services geared toward boomer consumers. No organization seriously interested in serving this demographic should be without a Florida specific strategy.

At the Florida Boomer Lifestyle Conference, attendees will get dozens of ideas for profitable businesses, products, and services that address baby boomers' complex needs. It will also address which trends and market forces are influencing the most successful organizations serving the baby boomer marketplace today.

Immersion Active partner David Weigelt will be presenting at the conference, holding a session titled "Engaging Boomers Online with Social Media." In this presentation, Weigelt will cover:

• Why social media is and will continue to be important to baby boomers
• How and where boomers are engaging in social media
• How to develop a social media strategy for your brand that generates real results
• How to measure your success

With today's economy, it is more important than ever to be sharp, up-to-date, and focused about your product or service and your marketing message and channel. At What's Next, you'll find the latest in digital marketing strategies to reach baby boomers, you will meet new players in the boomer marketplace, and you will find new ways to partner effectively to drive down acquisition costs and drive up sales.

This year's theme is "The Boomer Market 2009: Building Value...Getting Results."

Meet the latest baby boomer thinkers and entrepreneurs. Gain valuable insights into the latest trends and movements shaping the boomer marketplace. Most importantly, discover winning ideas on:

• How to build online communities that engage baby boomers and seniors
• How to create marketing campaigns that make complex products simple
• How you should use social media tools to build your brand
• How to reach and engage different segments of the caregiver market