Resources - Industry Events

There’s No Place Like Home: Tapping Into 50+ Consumers’ Passion to Age in Place

 

Research shows that over 90% of older Americans want to remain in their own homes as they age. Unfortunately, America's explosive suburban growth in the 50s, 60s, and 70s didn't include plans for providing the products and services needed by an aging population.

 

As a result, 44 million family caregivers are searching for products and services that will enable their aging parents and loved ones to age in place. Seniors and their caregivers spent $25B in aging-in-place remodeling projects in 2012 and spending for aging-in-p-lace assistive technology will reach $20B by 2025.

Join Kathi Scharf, VP of Operations at Immersion Active and learn how to tap into this growing market using the Internet and the latest online marketing tactics. During this session, Kathi will provide you with an actionable Online Marketing Toolkit to help you quickly and efficiently connect your brand with these consumers.

Learning Outcomes:

1. Where to reach older consumers online.
2. How to connect with older consumers online.
3. How to get older consumers to take actions, i.e. "buy".
4. How to maximize your online marketing dollars.

As the leading Internet marketing agency solely focused on mature consumers, Immersion Active has helped our clients achieve over $1B in sales. At the same time, our company is dedicated to helping mature consumers fulfill their dreams of remaining in their own homes as they age.

Founded in 1998, Immersion Active helps brands leverage digital media to profitably engage boomers and seniors online. To register, email marketing@immersionactive.com.

Target Boomer: Developing an Online Media Mix Strategy for Mature Consumers

Targeting mature consumers by age is not enough, there is no "corner of the Internet where they are hiding" that marketers can magically shine a light upon. Baby Boomers are 77 million individuals experiencing more significant life events, simultaneously, than any other generation.

Discover the strategies for effective media planning to reach boomers and seniors online; including ways to think about your boomer target, how to select the best media mix for your budget and the most effective tactics to find more mature consumers.

Joe Ford, Director of Analytics and Optimization at Immersion Active will explain how to effectively craft your media campaign by building an overall strategy to focus not only on where boomers are online, but on what they are doing, why they are doing it, and how to influence their actions. Learn the steps to develop a media plan based on understanding the characteristics of your best customers and the objectives you want your marketing investment to accomplish.

For more information, or to register for Target Boomer, email marketing@immersionactive.com

What's Next Boomer Business Summit is an annual event that brings together the country's top businesses and organizations that are focused on the boomer marketplace. Participants will learn:

• Tools to get your deals done
• Trends, data and research
• Case Studies and go to market strategies
• Ways to finance and scale your ideas
• Analysts' overview of the business ecosystem
• Media, authors, bloggers and age beat reporters

On Jan. 8, Immersion Active President David Weigelt will moderate a panel discussion at CES Silvers Summit in Las Vegas titled "Groundbreaking Tech: Staying Safe, Social, Mobile and Medicated." A fall, a burn, isolation, a forgotten pill: All are potential threats to living to a ripe old age. Find out how inventive devices are offering crucial assistance when we need it most. Speakers include Fred Allegrezza, CEO, Telikin; David Inns, CEO, GreatCall; John Marick, co-founder and CEO, Consumer Cellular, and Erik Sande, vice president, general manager, Philips Home Monitoring.

The EngAGE Pavillion brought to you by AARP and Aging2.0 will showcase engaging and innovative wellness and lifestyle companies serving the 50+ market – the biggest, wealthiest and fastest growing group of people in the US, and globally. The pavilion will highlight how sensors, smartphones and wireless technology are supporting connected independence and meaningful lifelong engagement.  Attendees will have the opportunity to engage directly with these forward-looking innovators and see live demos of their products which are redefining the aging experience. As a sponsor of the EngAGE Pavillion, Immersion Active President, David Weigelt will be meeting with interested attendees on how to market their products and services to mature consumers online.

Immersion Active is excited to present at the upcoming Aging2.0, Washington, DC event on Thursday, November 8th at Arent Fox, LLP from 6-9pm.

The evening will bring people together informally over drinks and good discussions starting off with some 'big picture' perspectives, followed by a networking break, and pitches from start up companies and selected non-profit organizations in the space.

Register today for this event Aging2.0 | Washington, DC

Planning the Agency Website That Works
Based on his book, A Website That Works, Mark O'Brien will share a 9-step process that provides a framework for creating website strategies that will help you take the lead on client web projects and plan sites that specialize in attracting, informing, and engaging the right audience.

Mark will then conduct a live in-person interview with four small agency principals, including Immersion Active principal Jonathan Boehman, who have websites that have proven to be effective business generating tools. They will share their experiences with their websites, with a particular focus on how they have created and maintained their content strategy and how their sites are used to generate leads, nurture leads, and close business.  http://bit.ly/Pd5Vzy

The boomer generation was long the darling of marketers and advertisers, then they grew up. While boomers are the consumer majority and tend to be the segment with the highest dollar donations to nonprofits, they're often dismissed as not being part of the social media wave.

This webinar will focus on new ways to show some love to this influential segment through social media tactics that engage and cultivate supporters and potential donars.

"Engaging BAby Boomers & Seniors through Social Media" -- Friday, September 28 at 1PM ET

This year’s Bridge Conference will help you harness the winds of change—with a new track line up that focuses on every marketing channel and every level of the donor pyramid. With 15 tracks, 70 sessions, 4 pre-conference workshops—and a renewed emphasis on providing more “advanced” content.

Part of what makes the Bridge Conference so extraordinary is the chance to explore things you know nothing about. For the social media guru to learn about building personal relationships as seen through the eyes of a major donor fundraiser, or the VP of sales to gain insights on how to tell a better story.

Reading Chamber of Commerce presents "Ready. Set. Click."

Whether you're a marketing professional or small business owner looking for new ways to market your company, we've got you covered at this year's Marketing Summit. Through interactive workshops with area experts, you'll learn about online engagement and digital trends, including SEO, social media, QR Codes, mobile marketing and email marketing.

Immersion Active's, David Weigelt will give the keynote presentation entitled: "Finding Your MOE":

With over one trillion pages of content online and a proliferation of new devices to access that content, successful online marketing requires "MOE" -- Meaningful Online Engagement. Come hear how one agency's decision to focus on the consumer transformed their work and, ultimately, their business. As the leading authority on engaging boomers and seniors online, David and his team have developed an approach to connecting with people of any age on a deeper and more meaningful level. This presentation will share an entertaining historical perspective on why we need to change the way we think about marketing to the masses; an illustration of how human behavior is the most important class you were never offered in college; and proof on how consumer insight, combined with analytics, drive true marketing performance. Delivered to audiences in Switzerland, Japan, Singapore, the UK and the Netherlands, David's presentation and approach to marketing has been described as "eye opening" and "transformative."

The Aging in America conference is the largest gathering of a diverse, multidisciplinary community of professionals from the fields of aging, healthcare and education. Immersion Active will be facilitating a poster session this year entitled, Engaging Family Caregivers via the Social Web.

The International Cemetery, Cremation and Funeral Association is the only international trade association representing all segments of the cemetery, funeral service, cremation and memorialization profession. Their annual conference provides networking and educational opportunities across multiple topics and disciplines. Immersion Active's David Weigelt will be presenting this year on the topic of Profitably Engaging Boomers via Social Media.

The Society is a fellowship of professionals that meet twice a year to discuss age-relevant issues. Immersion Active's David Weigelt is one of approximately 40 active members from around the globe.

Live @ 50+ is AARP's annual convention. This year, being held in sunny Orlando, Florida, David will be attending with his Grandmother for the true senior experience.

This event, held in various parts of the country, gathers garden center owners and managers from around the country with the opportunity to meet face-to-face with other member centers; talk with service providers and see the newest products from vendors. This year, Immersion Active's David Weigelt will give a keynote presentation on Marketing to Baby Boomers through Meaningful Online Engagement.

The Zoomer Show 2009 is Toronto's only consumer show and lifestyle expo for men and women over the age of 45.

Attendees will sample, learn, discover, and play as over 200 exhibitors provide information, products, services, advice, giveaways, and entertainment.

SCSA's international membership brings diverse opportunities, contributions, and sharing from a broad base of experience and expertise. At the 2009 CSA Summit, the art of selling, the science of aging, and the camaraderie of networking with the top CSAs in the country.

Attendees will benefit from:

• Proven strategies you can use to build your own business


• The best educational sessions available anywhere in senior services


• Outstanding headline keynotes speakers who will inspire you


• Extraordinary networking opportunities with your fellow CSAs


• Invaluable support materials, prepared by SCSA specifically for the Summit


• The first-ever conference of its kind to be delivered via the web right into ease and comfort of your own home or office

Immersion Active partner David Weigelt will be presenting at the 2009 SCA summit on targeting baby boomers and seniors online.

The 2009 National Event & Expo, scheduled from October 22 to 24, will be at the Sands Expo and Convention Center, Las Vegas, where the party never stops. You won't want to miss these three days and nights of concerts, celebrity speakers, engaging educational forums, hundreds of interactive exhibitors, giveaways, and much, much more. Meet up with old friends, bring the family, and make new friends.

Notable speakers for this year's event include Maya Angelou, Steve Guttenberg, Norman Lear, Blake Mycoskie, Al Roker, and Gail Sheehy.

The 2009 Senior Living Conference will help attendees enhance resident services, weather economic challenges, and raise the bar of operational excellence. This two-day event is an opportunity to connect with dynamic professionals and programs affecting change in the constantly-evolving senior living industry.

Immersion Active partner David Weigelt will hold a presentation titled "Marketing to Baby Boomers in the 'Web' of Social Media," during which, he will:

• Explore a developmental approach to marketing, which facilitates a deeper emotional connection with mature consumers
• Determine the specific types of social media that are most popular with boomers
• Define meaningful online engagement as it relates to boomer consumers
• Show attendees how they can turn their brand into an online influencer with a model for replicable success

The American Society on Aging regional Conferences on Aging offer cutting-edge programs and continuing education for professionals who work will older adults. For more than 15 years, ASA's regional Conferences on Aging have offered:

• Focused, highly practical training that discusses issues and skills of importance to participants
• Regional and national experts in the field that bring offer exciting exchange of ideas and perspectives
• Convenient and cost-effective sessions

This year's East Coast conference featured Immersion Active partner David Weigelt in a presentation on marketing to baby boomers in the "Web" of social media. Weigelt will explore a developmental approach to marketing, recognize the specific types of social media most popular with baby boomers, and define meaningful online engagement as it relates to older adults.

During a special session at the 5th World Aging and Generations Congress, Immersion Active partner David Weigelt will speak on a panel titled "Mature Marketing Around the Globe: Challenges, Chances, and Examples."

The purpose of this session is to identify and analyze the primary challenges and opportunities in mature marketing by offering insight into marketing strategy from around the world.

During this session, Weigelt and his fellow panelists will address issues like:

• How the mature markets are being segmented worldwide
• How successful mature marketing campaigns are designed and implemented
• What the main challenges in marketing to mature consumers are
• How product and marketing managers can better understand and appeal to mature consumers 
• How the Internet and social networking are changing the face of marketing to this group

This one-day workshop will bring together top mature marketers from around the globe to share valuable insights, new research, and proven strategies for building successful relationships with baby boomer and senior consumers.

"Targeting Boomers and Beyond" is co-hosted by the International Mature Marketing Network and the Market Research Global Alliance. Speakers include:

• Dr. Carol Orsborn, senior strategist with Vibrant Nation
• Sandra Timmerman, executive director of the MetLife Mature Market Institute
• Andrew Nibley, Chairman and CEO of Marsteller
• Brent Green, author and generational marketing expert
• Kevin Lavery, managing director of Millennium Direct

Boomers are expected to make up more than 27% of Florida's population by 2010 and over 30% by 2015. This makes the state one of the world's best arenas for the research, development, design, testing, and launching of products and services geared toward boomer consumers. No organization seriously interested in serving this demographic should be without a Florida specific strategy.

At the Florida Boomer Lifestyle Conference, attendees will get dozens of ideas for profitable businesses, products, and services that address baby boomers' complex needs. It will also address which trends and market forces are influencing the most successful organizations serving the baby boomer marketplace today.

Immersion Active partner David Weigelt will be presenting at the conference, holding a session titled "Engaging Boomers Online with Social Media." In this presentation, Weigelt will cover:

• Why social media is and will continue to be important to baby boomers
• How and where boomers are engaging in social media
• How to develop a social media strategy for your brand that generates real results
• How to measure your success

With today's economy, it is more important than ever to be sharp, up-to-date, and focused about your product or service and your marketing message and channel. At What's Next, you'll find the latest in digital marketing strategies to reach baby boomers, you will meet new players in the boomer marketplace, and you will find new ways to partner effectively to drive down acquisition costs and drive up sales.

This year's theme is "The Boomer Market 2009: Building Value...Getting Results."

Meet the latest baby boomer thinkers and entrepreneurs. Gain valuable insights into the latest trends and movements shaping the boomer marketplace. Most importantly, discover winning ideas on:

• How to build online communities that engage baby boomers and seniors
• How to create marketing campaigns that make complex products simple
• How you should use social media tools to build your brand
• How to reach and engage different segments of the caregiver market