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Companies struggle to attract, serve Millennial Generation

Marketing VOX, 10/6/08

Abstract:

Companies struggle with how to serve a new wave of consumers from the Millennial Generation (or Gen Y) -- born between 1982 and 2001 -- according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer Daily.

The survey asked C-level and other senior executives from around the world how they are creating a customer experience to attract and retain Millennials...

...Investment strategies are shifting to favor Millennials: Companies are debating heavily whether to invest more in catering to aging baby boomers versus next-generation consumers, with 42 percent saying they should tilt toward younger customers, while 39 percent would shift toward baby boomers and Generation X.

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