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Boomers big on word of mouth

eMarketer , 3/21/07

Abstract:

When baby boomers get talking, there's no stopping them.

A majority of baby boomers get asked for recommendations on products and services about 90 times every year, according to Weber Shandwick.

Nearly all (89 percent) of those who were asked for advice gave it to their friends, or fellow boomers. And nearly all boomers (93 percent) say that they consider their friends (also boomers) to be trusted sources of information...

...As with most word of mouth, 84 percent of boomer recommendations are made face to face and 82 percent by phone, while only 45 percent are made online.

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