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'Fourth Annual What's Next Boomer Business Summit' speakers share top opportunities to tap 78 million person market
PRNews Wire, 3/6/07
Abstract:
Yesterday, amid the excitement of the first day of the "Fourth Annual What's Next Boomer Business Summit", Fleishman-Hillard's FH Boom polled some of the conference's top speakers on their predictions for the top trends in boomer business for 2007. Their answers provide unique insights into how companies and organizations can tap into this 78 million strong powerhouse generation......The top five trends for boomer business in 2007 include:
1. work & management
2. products & services
3. beauty & self-image
4. political power
5. retirement
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Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
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10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
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