The Boston Globe, 6/1/08
Abstract:
Al Almeida retired years ago. He just never stopped working. In 1994, he signed off from a quarter-century career with Raytheon Co. Three jobs later, the 72-year-old roams the aisles at Borders in Kingston, where he has been selling books part time for about six years. The way Almeida sees it, he is doing more than promoting products. "It's important that people here know I'm carrying my share of the load. Unless your job description says `elder statesman,' forget about it," he says. "Older workers can't feed stereotypes. You know, standing around talking about how good the old times were. Who wants to hear that? You come in and work. And you work hard."Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
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White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
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Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
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I'm hiring! Media Buyer and Optimization Analyst at Immersion Active - Washington D.C. Metro Area #jobs http://t.co/jIgdnD5Q
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