Resources - Mature Market Headlines
Men, Baby Boomers Opting for Cosmetic Surgery
Reuters, 4/12/08
Abstract:
Despite many Americans starting to feel an economic pinch, the amount spent on cosmetic surgery continues to rise, with more men and baby boomers paying to keep wrinkles at bay, new annual figures show.
Statistics released by the American Society of Plastic Surgeons (ASPS) show that spending on cosmetic surgery in the United States rose 9 percent to $12.4 billion in 2007 .
During the year almost 12 million cosmetic plastic surgery procedures were performed which was up 7 percent from 2006 and a jump of 59 percent from 2000 but most of these -- 10 million -- were minimally-invasive procedures like an injection of Botox that that is used to smooth out wrinkles.
The numbers of surgical cosmetic procedures remained unchanged from 2006, at about 1.8 million procedures with the most popular breast enlargement, up 6 percent to 348,000, followed by liposuction, nose reshaping, eyelid surgery and tummy tucks.
Overall the figures showed that plastic surgery procedures of the face and chest were popular among both women and men in 2007.
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Why firms fail to leverage trends - good article in the HBR that goes a long way to explain the attitude towards ageing http://bit.ly/bgrj3B
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Jonathan, Joe and Dave traveled to Peosta, Iowa today. They'll be spending the next three days immersing... http://fb.me/ABdFfCpR
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